Anyone who isn’t an expert on the internet would be hard-pressed to explain how tracking on the internet actually works. Some of the negative effects of unchecked tracking are easy to notice, namely eerily-specific targeted advertising and a loss of performance on the web. However, many of the harms of unchecked data collection are completely opaque to users and experts alike, only to be revealed piecemeal by major data breaches. In the near future, Firefox will – by default – protect users by blocking tracking while also offering a clear set of controls to give our users more choice over what information they share with sites.
Firefox continues to do great work in this department.