Anyone who isn’t an expert on the internet would be hard-pressed to explain how tracking on the internet actually works. Some of the negative effects of unchecked tracking are easy to notice, namely eerily-specific targeted advertising and a loss of performance on the web. However, many of the harms of unchecked data collection are completely opaque to users and experts alike, only to be revealed piecemeal by major data breaches. In the near future, Firefox will – by default – protect users by blocking tracking while also offering a clear set of controls to give our users more choice over what information they share with sites.
Firefox continues to do great work in this department.
Lately I noticed an example of this creepyness which is somewhat less obvious: sometimes facebook performed targeted advertising based on your facebook acquaintances searches. If they happen to be closer than mere acquaintances, you’ll be able to pinpoint quite accurately who of them caused which advertisement.
Part of my default Arch install:
yaourt -S firefox-ublock-origin
I’ve never really understood the hate for targeted advertising. If you hate ads like I do, you’re probably going to block them, in which case you won’t see them regardless. But if you’re one of those people who don’t mind ads, it seems like you would rather see ads for products and services you’re actually interested in, instead of a bunch of random crap that doesn’t interest you at all. The ad model only works if people are actually engaging with the ads, no?
So, what am I missing?