Coming soon to a mall near you: advertisements that block the walkway that you must acknoledge and walk through on your way to The Gap. A Finnish company has developed technology that allows for a high quality image to be projected on a dry fog cascading from the ceiling. Very cool.
While the technology used is cool, the ads aren’t!
Thats just fucking great, more god damn advertisements to ignore.
spam, spam, everywhere you go, spam. Nice technology though, seems coool. But now talk about adverts while In the can..
imagine: ” Try our new brand of toilet paper at home it is so soft and fluffy”
how great, another reason to squint while @ the can.
The stuff I read didn’t mention the issue of the ads, but I suspect that in-store displays and ads would be the primary application of such technology.
IMPORTANT – READ CAREFULLY: This fog curtain is a legal agreement between you (either an individual or a single entity) and Microsoft Corporation for the Microsoft software…
Actually, I took a trip to Vegas recently and they had adverts in the elevators AND in the bathrooms (some audio, some visual, some both). You know, it’s a sad world we live in when you can’t even take a piss anymore without somebody trying to sell you something. Every day when I come home, I’ve got at least one advertising flyer stuck in my door, as if these nimrods think my front door is their own personal bulletin board to advertise on. And now this? I’ll be dammed if I EVER walk thru any adverts.
And the bad part is, it’s only going to get worse. The more ‘used’ to the ads we get, the more we ignore them. The more we ignore them, the bigger/louder they get. Take the web as an example – there used to be only small banner ads at the top of the page; now there are full-page blinking/animating monstrosities.
Eventually, the commercial bastards are going to keep pushing until the ads get so big and loud that there is going to be a mass revolt against them. And since so many businesses (and now governments – they’re starting to put ads on police cars to save $$) are so reliant on them (what’s the saying – the web cannot exist without ads? Neither can the post office?), our economy is going to collapse from underneath us, because so many have sold their soles to marketers – the spawn of Satan.
Like most tech news sites, OSNews is sometimes guilty of ‘copy & paste’ing from SlashDot.
Note to editors: let’s keep this site about OS news.. copying and pasting irrelevant news bits from slashdot only dilutes the comments over more sites.
i think they will have more success for discos, concerts, video shows, than for advertisment.
but it’s a strange business model they have:
>> The first, very small and exclusive product series will be produced in late 2003
* We sell or rent every unit exclusively for a certain use, territory and/or business <<
Actually I was the one who submitted this, but I must have made something wrong, I meant to submit this to newmobilecomputing.com, it’s just that the two sites look the same so I probably submitted it on the wrong site o_O
But still, it is nice that I know about it now, it’s a funny thing though not related to OS’es…
IMHO.
spam, spam, everywhere you go, spam. Nice technology though, seems coool. But now talk about adverts while In the can..
imagine: ” Try our new brand of toilet paper at home it is so soft and fluffy”
how great, another reason to squint while @ the can.
The only problem I see with this theory is that all public bathrooms always seem to be stocked with college ruled toilet paper or onion paper.
and its interesting, but. First, walking through it causes air turbulence and really distorts the image. Second, the image quality isn’t too great and is only suitable for static images. I imagine you’ll end up seeing some of these eventually, but it probably won’t be video at least. They’ve been demoing this tech for a couple of years from what I understand–so you might have a couple of years more before it turns up at the local GAP.
Off topic? I thought this was a prototype for a new UI. Just think, a one meter square ‘screen’ floating on your desk, that takes up no deskspace! Mutable curtains for for a parallax 3d interface… PARC style touch object data manipulation…. Ooh I need to be quiet and find myself a lab and an investor!
If first we kill all the lawyers, then second we must kill all the marketers.
See subject line.
It’s the movie with, so far, the most frighteningly believable marketing hell I’ve seen to date. It is totally grounded in existing advertizing schemes and plans for future advertizing and visualisation technology. And that’s not even what the movie is about!
Yeah but Steven ripped this theme from “Brave New World”. Good directors know how to steal ideas from great books/authers while still looking orginal to the non-reading masses.
when this stupid walk-through-screen even remotely hinders what’s left of my vision….i will fall, and sue the ever living crap out of them.
They’ve had this for years on the Indiana Jones Adventure Ride.
Looking at the examples on the web site, I think it has to be dark behind the fog screen for the projection to be visible.
This would limit where it could be used in public places.
they had a fog screen in that TV show
– thats what this reminded me of.
The one on DSV wasn’t a flat screen though
..that’s not what I’m reading OSNews for.
There are web sites (/.) where you can get all of this and more.
It’s ok for OSNews to refer to /. if they break a story *and* it’s OS related. In this case OSNews acts like a filter and I hope as a content enhancer.
First off, it seems like a bad idea to obscure the entrance to a store with anything, whether a fog curtain or a series of carwash-type vinyl strips with an add printed on them (never seen that, but give it time). Anything that inhibits people from entering the store, even subtly, is bad for business.
Furthermore, wouldn’t walking through the ad also mean walking through the projected image, which means having a lightsource shine in your eyes, however briefly? I hate that, and it would be yet another Skinnerian conditioning to keep me out of these places.
Ah well, what can you expect? These kinds of things are dreamt up by people who have to invent new and intrusive things just to justify their jobs. Parasites.
[iAh well, what can you expect? These kinds of things are dreamt up by people who have to invent new and intrusive things just to justify their jobs. Parasites.[/i]
You just described every mature computer software company that is at version 6 or more of most of their products…
>>>Yeah but Steven ripped this theme from “Brave New World”.
>>>Good directors know how to steal ideas from great
>>>books/authers while still looking orginal to the non-reading
>>>masses.
Yeah..or perhaps if you’ve read anything by Bradbury…you elitist scum! ;P