Purchasing decisions today are “based upon business metrics — not how good the technology is,” says Dan Kusnetzky of IDC. “If the business decision maker is unaware of a company or its products, the products won’t be considered. If the products aren’t considered, they certainly won’t be selected.” So, if Mandrakelinux is so user-friendly and powerful, why is it not a household word — even compared to other Linux flavors? In a word: marketing. There is a widespread, if not universally shared, perception that Mandrakesoft’s marketing efforts are far less sophisticated then its technical attributes.