posted by Thom Holwerda on Mon 9th Apr 2012 18:09 UTC
IconI hate when I have to report on stuff I just don't care about. However, it's big news, because for some reason I'm not particularly privy to, this photosharing service is more popular than god. Yes, Facebook has acquired Instagram. Update: "At the end of the day, that's what Instagram filters are: a crutch, a misguided replacement for a properly composed shot and a decent sensor."

I just don't get Instagram and the almost religious adoration it's getting. To me, it's just a way to ruin perfectly fine photos with pre-configured filters, making your photos appear more unique than before, while in fact, the massive applying of the exact same limited set of filters makes photos less unique than before. But hey, to each his own. I own two Kesha albums, so what do I know, right?

Zuckerberg & pals is shelling out $1 billion in cash and shares for the photosharing service, but Facebook plans on keeping Instagram separate from the social networking site, keeping the brand intact, expanding it to other mobile products. In other words, expect more photos with default filters to show up in your feeds - not less.

"We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience," Zuckerberg added, "We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook."

Yes, because promises like that always work out.

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