posted by Thom Holwerda on Mon 17th Sep 2018 23:11 UTC
Icon

With iOS 12, Apple wants to rectify iOS' performance woes, proving to their customers that iOS updates should never induce digital regret. Perhaps more notably though, iOS 12 doesn't have a single consumer feature that encapsulates this release - like Messages might have been for iOS 10 or the iPad for iOS 11. Instead, iOS 12 is a constellation of enhancements revolving around the overarching theme of time. Apple in 2018 needs more time for whatever the next big step of iOS may be; they want iOS users to understand how much time they're spending on their devices; and they want to help users spend less time managing certain system features. Also, funnily enough, saving time is at the core (and in the very name) of iOS 12's most exciting new feature: Shortcuts.

iOS 12 isn't Apple's Snow Leopard release: its system changes and updated apps wouldn't justify a "No New Features" slide. However, for the first time in years, it feels as if the company is happy to let its foot off the gas a little and listen to users more.

Will the plan work?

Federico Viticci's iOS reviews have become one of my favourite things about new iOS releases. They are detailed, thorough, fun to read, and lovingly crafted. So, after you're done updating your iOS devices - iOS 12, watchOS 5, and tvOS 12 have all been released today - grab yourself a coffee or tea and enjoy.


e p (0)    5 Comment(s)

Technology White Papers

See More