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"Do you realize how insane that is?" [to get embittered toward your OS because of others (the community].
Not really. Its to do with the interaction between Apple marketing and the community. Apple deliberately doesn't sell an OS, but whole computer systems. It deliberately develops and markets these on the basis of lifestyle. You are invited not to buy a computer, but to participate in the Mac experience.
Now, what exactly is that experience? There are obviously masses of perfectly reasonable people using Macs. But there is also a large and vocal minority who echo the marketing line, but in an exaggerated and obsessive form. And who show strong signs of cult member behaviour, including misreprestation of facts like price, market share, performance. Personal abuse of anyone not participating in the cult. A reaction to any less than positive publications about Apple which is kneejerk and fanatical. (For a classic example of this last see the reactions to Herb Greenberg's blog on cbsmarketwatch). Truly unpleasant social attitudes - one thinks particularly of the snobbery and class prejudice which accompanies the endless comparisons to high end consumer goods.
If as a company you induldge in this sort of marketing and encourage your lunatic fringe buyers in this sort of behaviour, you must expect people to make not so much an OS choice as a lifestyle choice, and to decide that the Mac lifestyle has too much weirdness in it for them. You have made the cultish behaviour an essential part of the product purchasing decision. It is also to be expected that the extreme behaviour will be directed at other participants. As in other areas of life, battles within a cult are far more vicious than those between the cult and other religions. This is what Res Excellence seems to have encountered.
What's happened is, Apple has actually encouraged large sections of the population to be pushed into an active dislike for the whole Mac phenomenon by its most fanatical adherents. Alas, this is not an original observation. A couple of years ago there was a lively correspondence on the Mac boards about the dangers of Mac Evangelism turning people off the platform. Things have not improved since. More of us however have decided, most silently, that this is not for us any more.





Member since:
2006-06-19
Anyone who is embittered toward his/her operating system because of what other people say needs to get an appt. with a counselor asap.
Erm, sounded more like he is embittered with the community.
Are you part of that community by any chance, trying to twist the argument, so that it makes you look in some way superior...?