Over its thirty year history, Apple has survived and even thrived despite boneheaded business decisions. From pricing the Macintosh out of most consumers' reach to creating some really ugly computers, Apple has made a lot of bad decisions.
To view parent comment, click here.
To read all comments associated with this story, please click here.
Member since:2006-10-03
He was removed from the Lisa team and relegated to the Mac team. At the time the Mac was the replacement for the Apple II and was in no ways similar to the lisa. Jobs turned the Mac into what the Lisa should have been. An inexpensive GUI based computer that could sell for 1/3 to 1/2 the price of a Lisa.
This was a demotion - not a firing. It also was not the thing that forced Jobs to resign, but was the beginnings of the fallout with Scully that eventually led to Steve Jobs trying to get the board to oust Scully, when the board sided with Scully, Jobs resigned and took the best and brightest to form NeXT. Apple sued and in a settlement with Apple, NeXT was banned from producing any systems for a lower price than Apple's highest priced system. Apple (Scully) then proceeded to raise the price of the Mac and produce ever bigger and more expensive systems thus assuring that neither company could compete with the PC market that was rapidly becoming a commodity market with ever shrinking prices and margins.
Member since:
2005-08-27
To be fair, he was fired from the Macintosh/Lisa division. He resigned from Apple on September 13, 1985, but was fired from the division in the summer, and was replaced by JLG.