Linked by Thom Holwerda on Tue 6th Feb 2007 21:58 UTC
Apple Ever since Apple launched its 'Get a Mac' campaign, with the accompanying 'I'm a Mac - and I'm a PC' ads, lots of people have voiced their opinions on the campaign; the content has been discussed, the actors, the humour; however, relatively little has been said about the actual goals - and consequently the effectiveness - of the campaign.
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The goal is publicity!
by ggeldenhuys on Wed 7th Feb 2007 07:32 UTC
ggeldenhuys
Member since:
2006-11-13

Ask any advertising person. Their is no such thing as bad publicity. The more people talk about the ads the more publicity Apple is getting. I think they are down right funny. Thumbs up to Apple! (and I don't even own a Apple computer)

Reply Score: 1

RE: The goal is publicity!
by paperfrog on Wed 7th Feb 2007 07:41 in reply to "The goal is publicity!"
paperfrog Member since:
2006-01-01

> Ask any advertising person. Their is no such thing as bad publicity.

No, that's just not true. Bad publicity is just that: bad. It doesn't create a relationship, persuade, or call to action. All it does is effect name recall, and then only in a negative way.

Ask Britney Spears how all that bad publicity is helping her singing career. It ain't.

Reply Parent Score: 1

RE[2]: The goal is publicity!
by Adam S on Wed 7th Feb 2007 13:21 in reply to "RE: The goal is publicity!"
Adam S Member since:
2005-04-01

Ask Britney Spears how all that bad publicity is helping her singing career. It ain't.

Bullshit. You obviously aren't in PR. Britney's new album, whenever it comes out, will be front page news. Everyone will know about it. It will receive airplay. Eventually, one of the crappy songs will work its way into your head. It will be high on iTunes best sellers as 14 and 15 year olds download it endlessly.

Having your name out there in ANY context is preferable to fading into the background for any public career. Britney hasn't released an album in years and she's still front page news every week.

Reply Parent Score: 1