Linked by David Adams on Sat 6th Sep 2008 14:36 UTC
Microsoft's absurdist TV ad starring the odd couple of Bill Gates and Jerry Seinfeld is just the first volley in what promises to be a shock and awe campaign aiming to improve the public image of Windows Vista and position itself as a computing innovator.
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Member since:2007-04-23
Well, with the current state of the economy, people would be foolish to buy new shoes when the current ones are perfectly good.
Therefore, people are less likely to buy a new computer, which is how most people ended up with XP.. Yes it was slower than previous versions, but the new hardware it came with was so much faster it compensated for it.
Buying Vista for an existing computer takes away money that could be used to upgrade some aspect of the hardware, while actually making the machine run slower.
Computers have been more than fast enough for the average user for years, as the new trend of small laptops shows...
Member since:
2006-10-01
I don't know, the ad has been out for a day and people are abuzz about it. Now, if this translates into a good thing for Vista I'm not sure. People are talking about the ad, not Vista. I guess We'll see in a few months.
My main concern is actually well demonstrated with the shoes example. People don't just go out and buy new shoes. The problem with Vista isn't that the shoes don't fit right. The problem is, the old shoes aren't worn out and busted. They are fine. So people are not shopping for new shoes. This does break down because with PCs the hardware can become old and busted and then you get Vista anyways, for the lack of caring and/or knowledge on how to keep XP.
Still, I think the target message misses the mark. So let's see what other ads are coming up.
Edited 2008-09-06 15:14 UTC