Linked by Thom Holwerda on Thu 29th Jan 2009 12:11 UTC
3D News, GL, DirectX Currently, NVIDIA is really missing out on the netbook market, which is dominated by all-Intel platform designs. NVIDIA has finally woken up to this reality, and the outspoken cofounder, president, and CEO of NVIDIA, Jen-Hsun Huang, has launched an all-out campaign to promote his company's Ion platform - and he isn't shy of flinging some poo to Intel and netbooks in general.
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Straw Clutching
by segedunum on Thu 29th Jan 2009 12:36 UTC
segedunum
Member since:
2005-07-06

Well, the 'Read More' section said it all - straw clutching. The problem is that nvidia is on the inevitable slide to going out of business unless they do something. CPU vendors like AMD and Intel have control over their graphics platforms like never before and nvidia is left out in the cold. This shows a particular lack of understanding:

The Atom platform is creating an installed base that doesn't run modern applications. It doesn't run anything well from Electronic Arts, it doesn't run anything well from Adobe, it doesn't run anything well from Microsoft. I just mentioned the top software companies in the world.


I doubt whether Nokia or Apple can run those applications on their devices either, and I doubt whether they care. It's just a different set of use cases and a different target market.

He curiously says this:

"The Atom processor is really terrific—it’s small and low powered. Atom plus Ion is just a fabulous machine: It’s small, low powered, and full featured in every way."


Hmmm, so AMD's Neo will crush Atom, but if it has our GPUs in it it's fantastic?

Then we get:

"Nano is a fabulous processor. You could argue that it's architecturally one generation beyond Atom," he states, "The amount of software and hardware outside of the CPU is so much, unless you have tier-one capabilities, you can't build a tier-one-capable machine. That's really VIA's weakness. They don't have the resources to build the GPU in the system to be competitive."


Translation: "Bugger. We're being totally outflanked. Intel are already mooning at us from afar. AMD have usually been our friend, but we're not sure about them and ATI. We can't make our own CPUs and chipsets either! Let's run around and find a platform that needs some kind of graphics processing, but can't do it itself, and we'll try and jump on that."

It's reasonably desperate stuff all-in-all and it doesn't fill you with confidence that he knows what nvidia are going to do.

Reply Score: 9

RE: Straw Clutching
by javiercero1 on Thu 29th Jan 2009 16:57 in reply to "Straw Clutching"
javiercero1 Member since:
2005-11-10

Love to see an anonymous poster in an obscure website give condescendig advice a guy who built a multibillion tech company.

Since nvidia has atom chipsets, and the tegra has everything and the kitchen sink (including an arm process) on a small package-on-package form factor... I would think twice about saying things like "nvidia has been outflanked"

Reply Parent Score: 2

RE[2]: Straw Clutching
by Soulbender on Thu 29th Jan 2009 18:02 in reply to "RE: Straw Clutching"
Soulbender Member since:
2005-08-18

The fact that he created a company that creates GPU's does not mean he knows anything about netbooks or other markets. It's pretty obvious that he doesn't or at least is pretending not to.

Reply Parent Score: 3

RE[2]: Straw Clutching
by segedunum on Thu 29th Jan 2009 23:38 in reply to "RE: Straw Clutching"
segedunum Member since:
2005-07-06

Love to see an anonymous poster in an obscure website give condescendig advice a guy who built a multibillion tech company.

It still doesn't make him right. He built a graphics hardware company but he now finds himself in unfamiliar territory and is reverting to type because he is somewhere new that threatens his company.

Clearly, to say that Atom is going to hurt the software and then in the same interview praise the Atom platform if it is coupled with one of his company's GPUs is insane.

Since nvidia has atom chipsets, and the tegra has everything and the kitchen sink (including an arm process) on a small package-on-package form factor... I would think twice about saying things like "nvidia has been outflanked"

It really doesn't matter. Intel and AMD have control over their platforms and can have as many bites of the cherry as they like. nvidia can't. The best they can hope to be at the end of all this is a chipset maker for AMD or Intel.

Edited 2009-01-29 23:41 UTC

Reply Parent Score: 2