Linked by Jordan Spencer Cunningham on Mon 20th Apr 2009 08:46 UTC
Hardware, Embedded Systems Thus far it seems that netbooks with Windows XP and Intel Atom processors have been the most successful, leaving little room for other players. There have been those who doubt ARM's longevity in this particular market, so we decided to interview some of the folks at ARM. They told OSNews that the company is confident about its current and future mobile markets, and Linux, which will soon be on various ARM-powered netbooks, is one of the reasons why.
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RE: SOC? No problem for Intel
by NexusCrawler on Mon 20th Apr 2009 10:14 UTC in reply to "SOC? No problem for Intel "
Member since:

Well, no it's not a matter of weeks for Intel to ramp a SoC.

Basically SoC in on the roadmap for Intel. I believe it's meant to appear with next- or with next-next-iteration of the Atom platform for mobile devices.

So, we should see some prototypes of Intel Atom SoC by 2010 or 2011.

However your comment is interesting, because yeah ARM has some advance over Intel, but not that much. If really all those ARM netbooks are planned to be available by Q1 2010 (that's 2009 Christmas), it's possible that Intel will just be 6 monts - 1 year behind. And Intel chips, well, you know, are x86-compatible. Which means mainstream Microsoft Windows, and you know how the Windows marketing machine is. ;-)

Furthermore, Intel is really good at designing chips. So I wouldn't surprised that at that moment, the Intel SoC would be more powerful that the ARM SoC -- enough to run Windows 7 in a satisfying way, actually.

Besides the goal of "cheap second device" means that you are not really dependent on it. All your data is on-line or so. What I mean is that even if ARM earns a good share of the netbook market, people could easilly switch from ARM to Intel netbooks if Intel manages to afford similarly priced devices with similar power usage and more processing power.

Think of the Mac-PC "war". It's not that easy to "switch" because it's 1000€ devices, because you're putting a lot of effort in customizing the user interface to your own tastes, because the operating systems are different, because different applications are not always cross-compatible, and so on.

Now think of your mobile phone. Most people limits their customization to the choice of the phone rings (and often ther do not care a lot if they must change to another one when changing phone) and the contacts are in the SIM card. Basically, all these people can change phone, they do not really care. Those with more need (professionnals) certainly synchronize their phones with their computer or with some on-line service. There, too, it's not a big deal to change phone.

To conclude, ARM has good cards in hands, but ARM should not be too much confident. Intel has a lot of good cards, too... I would really expect these ARM netbooks to be available much sooner -- really, I find that Christmas 2009 is late. Beware ARM!

Reply Parent Score: 4

superstoned Member since:

I agree that ARM seems over-confident. They are imho way too late to the party - a year ago, customers accepted linux on a netbook, as it was a different device. MS' marketing techniques have pushed XP on most netbooks, and customers are getting used to that.

Reply Parent Score: 3