Linked by Thom Holwerda on Mon 20th Apr 2009 19:00 UTC
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Member since:
2008-06-09
Ask yourself - where are they located? you and I might go to the Sun blogs but are the people who make the decisions going to be visiting the same things you and I do? This is the one thing I have berated Sun over for years - their lack of realising that advertising in IT oriented magazines aren't going to get the managers who make the decisions interested in your technology.
You need to get into management magazines like NZIM - heck, and if it involves having to have a article/marketing blurb of a customer who moved to your technology - and an article in the words of the manager for managers. Advertising on blogs that none of the decision makers in a larger organisation is an exercise in futility.
Can't argue with you about that. Hopefully Oracle has a larger Advertising budget and can get the word out.