Linked by Jordan Spencer Cunningham on Thu 6th Aug 2009 20:23 UTC
RadioShack will be taking a leaf out of Microsoft's book (remember that Bing thing?) by renaming itself to simply "The Shack" in the hopes that it will reach out to consumers to help them understand that the store isn't just a nuts-and-bolts (batteries-and-parts, anyone?) place for the electronic era. They want people to know that they're competing with those larger retail stores in selling computers, LCD televisions, and more, and I suppose they think "The Shack" will cause droves of people to suddenly forsake BestBuy and Wal-Mart's offerings of the common consumer electronics. In a way I couldn't rewrite better, a RadioShack veteran customer writes his feelings on the subject at hand and stresses that "you can change your look, even your name, but you are still just what you are--and people notice."
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RE: How are they still in business?
by kenji on Thu 6th Aug 2009 23:59
in reply to "How are they still in business?"
Member since:2009-04-08
Every time I walk by a radio shack there is never anyone in there. Maybe its just my location and the other more populated areas are picking up the slack.
'The Shack' gets a good deal of business in my area but mostly because of the emphasis on wireless phones and accessories and other little sparkly things you can adhere to or dangle off of your wireless phone.
RE[2]: How are they still in business?
by Bobthearch on Fri 7th Aug 2009 01:56
in reply to "RE: How are they still in business?"
Member since:2006-01-27
"The Shack" as a store name is stupid, IMO. On par with the renaming of Kentucky Fried Chicken to "KFC." How lazy can people be that they can't say three entire words???
If Radio Shack really wants to compete with WalMart - Best Buy - Sears, etc. on larger-dollar consumer items, they need to have MUCH larger stores in order to provide a decent selection.
And for those who actually need traditional "radio shack" parts (transistors, resistors, shrink tubes, soldering irons) or the modern comparables (hard drives, monitors, RAM, Molex pins), Radio Shack has a miserable selection and sky-high prices.
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Member since:
2005-07-06
Every time I walk by a radio shack there is never anyone in there. Maybe its just my location and the other more populated areas are picking up the slack.