Linked by Thom Holwerda on Thu 3rd Sep 2009 23:10 UTC
Graphics, User Interfaces You probably missed this earth-shattering news, but Ikea IKEA, the Swedish furniture and other assorted home decoration products company, has switched fonts. The company always used the Futura font for its catalogues, but the latest edition has ditched it in favour of Verdana. This has caused quite the stir among typography geeks.
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It's a Stupid Decision
by segedunum on Fri 4th Sep 2009 11:22 UTC
segedunum
Member since:
2005-07-06

Verdana was a font designed for the web and designed to be safe and boring for small print. What it wasn't designed for was to be distinctive and legible at larger sizes on a range of media. Look at that new sign they're putting up in that article - the letters look fat and ridiculous. This decision was made by some management consultant rather than anyone with some design nous at Ikea and it must have cost them a bomb to change without any appreciable benefit.

Edited 2009-09-04 11:23 UTC

Reply Score: 2

RE: It's a Stupid Decision
by Soulbender on Fri 4th Sep 2009 16:56 in reply to "It's a Stupid Decision"
Soulbender Member since:
2005-08-18

Look at that new sign they're putting up in that article - the letters look fat and ridiculous.


Uhm, they're not setting up a new sign. That's the way the logo has always looked....
What they have changed is not the logo font but the font used in the text in the catalogue.

Reply Parent Score: 2

RE[2]: It's a Stupid Decision
by segedunum on Fri 4th Sep 2009 23:54 in reply to "RE: It's a Stupid Decision"
segedunum Member since:
2005-07-06

What they have changed is not the logo font but the font used in the text in the catalogue.

No, they're changing their global font, the store signs, price tags, the whole shebang. The picture in the article is misleading and I've seen a picture of the new signage that I can' find now, but this is what they're replacing it with:

http://www.underconsideration.com/brandnew/archives/verdanagate.php

It looks and sounds pretty ridiculous, especially when you understand that IKEA the retail company has to pay another IKEA company for the use of the Futura font and this is all about saving money. I suppose they don't have a choice.

Edited 2009-09-05 00:08 UTC

Reply Parent Score: 2