Linked by Thom Holwerda on Wed 3rd Mar 2010 20:43 UTC, submitted by kragil
Ubuntu, Kubuntu, Xubuntu Canonical has unveiled a complete branding overhaul, redesigning everything from the Ubuntu website to its logos and marketing material. However, what interests me more are the new Gtk+ themes, and even then, I'm not interested in the colour choices and the like. No - what stood out to me right away was not the theme itself - but the placement of the titlebar widgets.
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Brand? For free software?
by KMDF on Thu 4th Mar 2010 16:01 UTC
KMDF
Member since:
2010-02-17

Other than their paid support ... what does ubuntu need a brand identity for? They give away their software! Can someone explain this to me?

Reply Score: 1

RE: Brand? For free software?
by Soulbender on Thu 4th Mar 2010 16:44 in reply to "Brand? For free software?"
Soulbender Member since:
2005-08-18

Can someone explain this to me?

No. If you dont understand why brand identity is important (even if your product is free) there's nothing we can do for you.

Reply Parent Score: 4

RE[2]: Brand? For free software?
by KMDF on Thu 4th Mar 2010 21:33 in reply to "RE: Brand? For free software?"
KMDF Member since:
2010-02-17

Well, i guess if you think a color scheme makes Ubuntu stand out with its "brand identity" then that makes you a marketing genius.

Also, seeing your blog, you're apparently a poster-child for freetardia. So, I guess "brand identity" for FOSS makes sense in your warped world.

Edited 2010-03-04 21:38 UTC

Reply Parent Score: 0