Linked by Thom Holwerda on Fri 28th May 2010 11:40 UTC
Intel One name was conspicuously absent from the list of companies backing Google's WebM project and the VP8 codec. Despite other chip makers and designers being on the list, like AMD, NVIDIA, ARM, and Qualcomm, Intel didn't make an appearance. Yesterday, the company made its first careful commitment to the WebM project.
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Preston5
Member since:
2010-03-19

It wasn't flame bait, but an observation. I had written an article a couple months ago about why I think Theora wasn't on par with H.264. Those who disagreed always pointed to unreleased builds (Thusnelda) as the saviour, and even claimed it was better than H.264.

Two months later ... not one mention of Thusnelda. It as if Theora didn't exist. Seeing that Theora does not have the corporate backing like VP8, it is no surprise that Theora has gone down the memory hole.

Now we know why companies use H.264 and why it remains popular. You can't go about standardizing your systems around a format loses mindshare at the drop of a hat.

Reply Parent Score: 2

smitty Member since:
2005-10-13

It wasn't flame bait, but an observation. I had written an article a couple months ago about why I think Theora wasn't on par with H.264. Those who disagreed always pointed to unreleased builds (Thusnelda) as the saviour, and even claimed it was better than H.264.

Two months later ... not one mention of Thusnelda. It as if Theora didn't exist. Seeing that Theora does not have the corporate backing like VP8, it is no surprise that Theora has gone down the memory hole.

Now we know why companies use H.264 and why it remains popular. You can't go about standardizing your systems around a format loses mindshare at the drop of a hat.

Maybe you ran into some crazy commenters (it's the internet, it happens), but no one seriously thought that Theora was as good as h264. The argument was always that it was "good enough" for web video.

If there were a critical mass of Theora video out there it would be a lot tougher to get rid of, but right now there's so little that it makes sense to drop it and move on to a better alternative. I don't think that corporate support is really the core issue, it's just the # of videos using it (which corporate support can help, of course).

Reply Parent Score: 2

jabbotts Member since:
2007-09-06

For me, it was more about having an open codec for use across an open network. As an open standard, Theora would improve exponentially with the growth of the developer community. Consider why and who contributes to the kernel or Apache as near standards in there categories. Consider those same motivations applicably applied to an open video codec becoming ubiquitous.

Reply Parent Score: 2