Linked by Thom Holwerda on Tue 8th Jun 2010 22:07 UTC
Apple When Apple announced its iAd mobile advertising initiative, many of us wondered how this would effect other mobile advertising agencies on the iPhone, and more specifically, Google's AdMob. Well, now we know: Apple has revised its iOS developer agreement to specifically lock out Google's AdMod. And then people wonder why Apple is no longer the darling of the geek world.
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RE: ....
by Laurence on Wed 9th Jun 2010 07:41 UTC in reply to "...."
Laurence
Member since:
2007-03-26

I understand why Apple is doing all this, they are a business and they know how to make money.

That asside, even MS in its dark days of, well, evil wasn't this controlling and cut throat. Will we remember Jobs as the brilliant visionary? or the evangelical tyrant of "Think Different, but only if it's like Me."

...personally, the lines are starting to blur for me.


It's not that blurred to me, but then I've never seen Steve nor Apple as any more visionaries than say:

* Bill Gates and Microsoft + IBM: a computer in every home was a radical idea at the time.

* Or some of the guys at Xerox: the GUI was revolutionary - it's just a pity they weren't the ones that pushed it.

* Or Audio Highway - the first guys to release an MP3/digital audio player - years ahead of Apple and their iPod

* Or Google with the way how they've revolutionised online search and advertising

* Or Borland with the way how they've pioneered development environments

...and that's not to mention the old buys of IT like Turing and co, but you get the general idea I'm driving towards.


People talk about Steve Jobs as if he was a hero among men, but he wasn't. He was just one of countless visionaries in a very busy industry. He just had higher standards than most. However even that isn't always ideal as sometimes standards can get in the way of usability (eg price tag, closed ecosystem, people want functions outside of the original spec, etc).

Edited 2010-06-09 07:43 UTC

Reply Parent Score: 3

RE[2]: ....
by google_ninja on Wed 9th Jun 2010 12:22 in reply to "RE: ...."
google_ninja Member since:
2006-02-05

What apple leads in (and has for years) is industrial design. Geeks never fully appreciate just how important that is, but taking something that nobody wants because it is such a pain to use and making it something everybody feels like they need because of how awesome they find it is an incredible thing. Apple has been able to do that better, and more consistently, then pretty much any other company in the industry.

Reply Parent Score: 4

RE[3]: ....
by Laurence on Wed 9th Jun 2010 15:16 in reply to "RE[2]: ...."
Laurence Member since:
2007-03-26

What apple leads in (and has for years) is industrial design. Geeks never fully appreciate just how important that is, but taking something that nobody wants because it is such a pain to use and making it something everybody feels like they need because of how awesome they find it is an incredible thing. Apple has been able to do that better, and more consistently, then pretty much any other company in the industry.

Oh I appreciate how important that is. I just don't class "taking a product and making it prettier and/or easier to use" as innovation.

Innovation is leaps-forward in technology, not taking existing technology and re-designing the front-end.

Obviously I'm not tarnishing all of Apple's developments as being like this. but when you listen to the marketing speal, the innovation to re-design ratio is bent completely backwards to what Steve Jobs brainwashes the masses into thinking.

Reply Parent Score: 2

RE[2]: ....
by poundsmack on Wed 9th Jun 2010 16:05 in reply to "RE: ...."
poundsmack Member since:
2005-07-13

Agreed. There is a line in Jurassic Park where Malcolm is talking with John that always makes me think of Steve Jobs:

"I'll tell you the problem with the scientific power that you're using here: it didn't require any discipline to attain it. You read what others had done and you took the next step. You didn't earn the knowledge for yourselves, so you don't take any responsibility... for it. You stood on the shoulders of geniuses to accomplish something as fast as you could and before you even knew what you had you patented it and packaged it and slapped it on a plastic lunchbox, and now your selling it..."

I think of Jobs here because while he marketed his products brilliantly, few of his "inovations" are truely new or revolutionary. They are simply the next evolutionary step for things or ideas that already existed. Don't get me wrong, Apple has done a great job, most people won't argue that. But to treat each product like it was this genius inovation that Jobs came up with is getting a bit old. There are few truly "new" ideas in the tech wold, and the ones that are are coming in the form of lasers, quantum mechanics, holographic storage, etc... All (yes all, and i will back up each product 1 at a time if I am really disputed here), all of apple's products are the evolution of existing ideas or concepts. They are good, but Jobs is not a god, he is a man, a man that can help give life to the next step of great ideas, but he is still just a man...

I don't recall where I was originally going with all this, so I will leave it at that.

Reply Parent Score: 3

RE[3]: ....
by Laurence on Wed 9th Jun 2010 18:14 in reply to "RE[2]: ...."
Laurence Member since:
2007-03-26

Nicely put and exactly what I was trying to express before.

Reply Parent Score: 2

RE[3]: ....
by JAlexoid on Thu 10th Jun 2010 08:15 in reply to "RE[2]: ...."
JAlexoid Member since:
2009-05-19

Though very little of Apple's stuff is technically revolutionary, they did revolutionize the market and they did change midsets.

Reply Parent Score: 2