Linked by Thom Holwerda on Tue 8th Jun 2010 22:07 UTC
Apple When Apple announced its iAd mobile advertising initiative, many of us wondered how this would effect other mobile advertising agencies on the iPhone, and more specifically, Google's AdMob. Well, now we know: Apple has revised its iOS developer agreement to specifically lock out Google's AdMod. And then people wonder why Apple is no longer the darling of the geek world.
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RE[4]: ....
by umccullough on Wed 9th Jun 2010 18:57 UTC in reply to "RE[3]: ...."
umccullough
Member since:
2006-01-26

Sadly no. Google created Android in order to sell Advertisement and provide a platform for Admob. Mobile advertising. Don't be so naive. That's the Google's business. Because of that, and because they have piles of money they do not care at all about opensource, helping the industry or open aynthing.

Google cares about money.


Well, I wouldn't paint the picture quite like that. Android has existed well before Google acquired AdMob, so let's not rewrite history here.

What is clear, however, is that Google isn't going to lay down and allow their industry to be defined by other companies.

They are interested in getting more eyeballs on their ads, for sure - so they're competing in the markets that are limiting them.

If they can't make it easier for people to browse the web on Windows or OS X, make an OS to replace them.

If they can't make it easier to view ads on iPhone or Blackberries, make a phone where people can.

Ultimately, Google provides value to those who use their services and products, and that is what gains them the ad revenue. Once Google provides no value, people will no longer use their services, and Google will lose their market position.

So yes, it's about money - but they're doing what they need to do. They're competing in the vertical markets that affect them, and they're doing it handily IMO.

Since I don't own a cell phone, I could really care less about all of this, but it does drive me nuts when people claim that one company is evil while another is good and starts presenting their religious reasoning ;)

Also, don't forget - Apple had plenty of opportunity to snatch up AdMob as well, but they allowed Google to outbid them. I know Apple has plenty deep pockets, and could have easily won that bid if they needed to, but they clearly planned to ensure AdMob would be useless on their platform in the near future, and have finally unleashed that plan upon the developers.

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