Linked by Thom Holwerda on Tue 8th Jun 2010 22:07 UTC
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Member since:
2006-01-26
Google cares about money.
Well, I wouldn't paint the picture quite like that. Android has existed well before Google acquired AdMob, so let's not rewrite history here.
What is clear, however, is that Google isn't going to lay down and allow their industry to be defined by other companies.
They are interested in getting more eyeballs on their ads, for sure - so they're competing in the markets that are limiting them.
If they can't make it easier for people to browse the web on Windows or OS X, make an OS to replace them.
If they can't make it easier to view ads on iPhone or Blackberries, make a phone where people can.
Ultimately, Google provides value to those who use their services and products, and that is what gains them the ad revenue. Once Google provides no value, people will no longer use their services, and Google will lose their market position.
So yes, it's about money - but they're doing what they need to do. They're competing in the vertical markets that affect them, and they're doing it handily IMO.
Since I don't own a cell phone, I could really care less about all of this, but it does drive me nuts when people claim that one company is evil while another is good and starts presenting their religious reasoning
Also, don't forget - Apple had plenty of opportunity to snatch up AdMob as well, but they allowed Google to outbid them. I know Apple has plenty deep pockets, and could have easily won that bid if they needed to, but they clearly planned to ensure AdMob would be useless on their platform in the near future, and have finally unleashed that plan upon the developers.