Linked by Thom Holwerda on Mon 27th Sep 2010 22:17 UTC, submitted by poundsmack
PDAs, Cellphones, Wireless Is Research In Motion still, well, in motion? Heck yeah they are. They just unveiled their long-awaited tablet, christened the BlackBerry PlayBook. It's got a dual-core 1Ghz ARM processor, and it runs... QNX! This alone already makes it the most awesome tablet ever.
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Enterprise-ready toy??
by Fettarme H-Milch on Tue 28th Sep 2010 00:27 UTC
Fettarme H-Milch
Member since:
2010-02-16

At the end of the commercial RIM states that this tablet is "enterprise-ready and professional" but then they display the name PlayBook.
I'm usually not the kind of person who gives a lot about product names but seriously.... "Play" in an "enterprise-ready and professional" product name?? And then the first image you see when visiting the web site is some car racing game? And then you visit the developer page and it talks about Flash?
WTF?

Is RIM even sure what this tablet is?
To me the approach feels schizophrenic and I fear outside the QNX-frantic crowd, the people will react the same.

How is RIM's core audience -- the enterprise -- supposed to be interested in that thing if apparently Twitter, YouTube, and Flash gimmicks are the core tools?

How are gamers supposed to be interested in a product from a company that's hardly known for its entertainment packages and apparently thinks that Flash is a great gaming tool?

I mean... common, RIM. It's not that hard to make a tablet that appeals to your core audience.
Highlight networking features, real-time video conferencing, DocumentsToGo (gosh, you bought them for a reason), portability of existing BB apps, WLAN, Bluetooth, etc.
Oh and while you're at it, build in a frickin' projector for presentations on the go, possibly with laser pointer input support: http://en.wikipedia.org/wiki/Handheld_projector#Pointer-based_Compu...
And don't call it PlayBook.
Do all that and the enterprises will swarm to it.

With the current amount of information, it seems more like a blown up KIN.

Reply Score: 8

RE: Enterprise-ready toy??
by nt_jerkface on Tue 28th Sep 2010 01:17 in reply to "Enterprise-ready toy??"
nt_jerkface Member since:
2009-08-26

At the end of the commercial RIM states that this tablet is "enterprise-ready and professional" but then they display the name PlayBook.


It's a sports connotation.

Maybe it will have international marketing issues but in the US it is a much better name than iPad.

Reply Parent Score: 5

Fettarme H-Milch Member since:
2010-02-16

Maybe it will have international marketing issues but in the US it is a much better name than iPad.

Aren't the reading pads in Star Trek TNG not called "pad" in the US?
Well, in the German dubbing of TNG they were always called like that and I'd guess the translators took the name from the original language.
25 years of free (= no cost for Apple) education what a pad is.

Reply Parent Score: 2

RE: Enterprise-ready toy??
by flynn on Tue 28th Sep 2010 03:55 in reply to "Enterprise-ready toy??"
flynn Member since:
2009-03-19

At the end of the commercial RIM states that this tablet is "enterprise-ready and professional" but then they display the name PlayBook.

In the US 'playbook' is an euphemism for "a set of strategies." It is not childish, and often shows up in serious contexts, see: http://www.nationalpost.com/news/story.html?id=2522883

Reply Parent Score: 3

RE[2]: Enterprise-ready toy??
by AaronD on Tue 28th Sep 2010 05:39 in reply to "RE: Enterprise-ready toy??"
AaronD Member since:
2009-08-19

Besides, there are not too many things more "corporate" than sports.

Reply Parent Score: 1

RE[2]: Enterprise-ready toy??
by shotsman on Tue 28th Sep 2010 06:23 in reply to "RE: Enterprise-ready toy??"
shotsman Member since:
2005-07-22

Yeah, and how will that translate in the Rest of the World. You know that big bad place out there with a marker many time bigger that the USA or even if you add places that play US (almost) only sports like American Football?

As a European, the name 'playbook' means a toy and I lived in Boston for nigh on 10 years. Sort like 'PlayDough'.

I'm sure RIM have spent lots of money on gettingthe best name for their toy. Yes, that is what my bosses will see if the use that name and emphasise things like Twitter & Facebook. These are hardly key things for the Business which their current devices are aimed at and are much better than most alternatives.

Sorry RIM you fail here. It might be absolutely great as a tool but the name will kill it over here.
Remember the Edsel?

Reply Parent Score: 5

Fettarme H-Milch Member since:
2010-02-16

In the US 'playbook' is an euphemism for "a set of strategies." It is not childish, and often shows up in serious contexts

And what's the serious context of the racing game screenshot, application development using Flash, YouTube, and Twitter?

It's not only the name (PlayBook = PlayStation in book format) but also the rest of the advertising.
How can anybody believe in its professionalism and readiness for enterprise if RIM highlights toy features all the time?

Reply Parent Score: 3

RE: Enterprise-ready toy?? - PlayBook
by jabbotts on Tue 28th Sep 2010 12:31 in reply to "Enterprise-ready toy??"
jabbotts Member since:
2007-09-06

Consider how many enterprise managing buzwordists talk about circling the wagons to go down the bunny whole together with the same "playbook".

Reply Parent Score: 2

Carewolf Member since:
2005-09-08

Consider how many enterprise managing buzwordists talk about circling the wagons to go down the bunny whole together with the same "playbook".


They are just being literal.

Reply Parent Score: 1