Linked by Thom Holwerda on Mon 27th Sep 2010 22:17 UTC, submitted by poundsmack
PDAs, Cellphones, Wireless Is Research In Motion still, well, in motion? Heck yeah they are. They just unveiled their long-awaited tablet, christened the BlackBerry PlayBook. It's got a dual-core 1Ghz ARM processor, and it runs... QNX! This alone already makes it the most awesome tablet ever.
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RE: Enterprise-ready toy??
by flynn on Tue 28th Sep 2010 03:55 UTC in reply to "Enterprise-ready toy??"
Member since:

At the end of the commercial RIM states that this tablet is "enterprise-ready and professional" but then they display the name PlayBook.

In the US 'playbook' is an euphemism for "a set of strategies." It is not childish, and often shows up in serious contexts, see:

Reply Parent Score: 3

RE[2]: Enterprise-ready toy??
by AaronD on Tue 28th Sep 2010 05:39 in reply to "RE: Enterprise-ready toy??"
AaronD Member since:

Besides, there are not too many things more "corporate" than sports.

Reply Parent Score: 1

RE[2]: Enterprise-ready toy??
by shotsman on Tue 28th Sep 2010 06:23 in reply to "RE: Enterprise-ready toy??"
shotsman Member since:

Yeah, and how will that translate in the Rest of the World. You know that big bad place out there with a marker many time bigger that the USA or even if you add places that play US (almost) only sports like American Football?

As a European, the name 'playbook' means a toy and I lived in Boston for nigh on 10 years. Sort like 'PlayDough'.

I'm sure RIM have spent lots of money on gettingthe best name for their toy. Yes, that is what my bosses will see if the use that name and emphasise things like Twitter & Facebook. These are hardly key things for the Business which their current devices are aimed at and are much better than most alternatives.

Sorry RIM you fail here. It might be absolutely great as a tool but the name will kill it over here.
Remember the Edsel?

Reply Parent Score: 5

nt_jerkface Member since:

The US is a large enough market to sustain this product without the rest of the world.

I also have a hard time believing that both France and Germany would be turned off by the name.

Reply Parent Score: 2

Fettarme H-Milch Member since:

In the US 'playbook' is an euphemism for "a set of strategies." It is not childish, and often shows up in serious contexts

And what's the serious context of the racing game screenshot, application development using Flash, YouTube, and Twitter?

It's not only the name (PlayBook = PlayStation in book format) but also the rest of the advertising.
How can anybody believe in its professionalism and readiness for enterprise if RIM highlights toy features all the time?

Reply Parent Score: 3

RE[3]: Enterprise-ready toy??
by bitwelder on Tue 28th Sep 2010 13:30 in reply to "RE[2]: Enterprise-ready toy??"
bitwelder Member since:

Right, PlayBook as name is at risk of a double TM-suit, FaceBook from one side, and PlayStation from the other! :-P

Reply Parent Score: 1