Linked by David Adams on Wed 6th Oct 2010 16:51 UTC
Apple Let me tell you, when what you teach and develop every day has the title "Innovation" attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth--akin to the second law of thermodynamics, Boyle's Law, or Moore's Law. But ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products--whether it is a fluky phenomenon or based on a repeatable set of governing principles--and you mostly get a dumbfounded stare. This response is what frustrates me most, because people worship what they don't understand.
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a matter of design
by rafaelnp on Mon 11th Oct 2010 07:27 UTC
rafaelnp
Member since:
2009-06-03

Apple is basically a design company, what innovation comes from Apple ? Apple is a hype, is only "cool", is a Fashion.

Reply Score: 1

RE: a matter of design
by _xmv on Mon 11th Oct 2010 10:21 in reply to "a matter of design"
_xmv Member since:
2008-12-09

They do make innovative design from time to time, gotta give them that.

Now the true innovation is not really at Apple of course. Could they make an iPhone without the extreme progress of the components inside? And don't let them fool you, the Apple A4 has next to nothing to do with Apple.

Do you know which company holds the most patents, gets the most patents per day approved, etc?
It's Samsung.

Samsung makes the memory. The CPU. The GPU. The components in between. The screens. You name it.

They're not dumb components either, they absolutely fundamental and have usually a long engineering process behind. The nand chips are smart and self regulating the data for wear management, support any file system.
The GPU has new innovative instructions and faster than anyone elses. Yada yada.

These innovations while necessary and on a far greater scale and complexity than what Apple does (physically design stuff and figure out how to make it look good) are invisible to the general public.

However, they do call themselves the most innovative company in the world due to this, and in a way they're likely to be correct.

Reply Parent Score: 1