Linked by Thom Holwerda on Wed 29th Jun 2011 15:04 UTC
Apple Well, this just got interesting. There's been a bit of a backlash over Apple's Final Cut X Pro, which is considered a step down from previous versions by many professional videographers, as they claim it lacks countless features - leading to the nickname 'iMovie Pro'. Former Shake product designer and former Apple employee Ron Brinkmann has now weighed in on the situation. His advice to professionals? Don't rely on companies like Apple.
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Niche markets and Apple.
by poladark on Wed 29th Jun 2011 20:47 UTC
poladark
Member since:
2009-07-15

This whole FC thing reminds me of what Apple did when they bought up the german music software company Emagic. The company had two noteworthy products: Logic and SoundDiver. What Apple wanted, of course, was to sell an Apple-branded music production workstation. The sequencer software Logic filled that need. All the other Emagic products were discontinued and only the Mac version of Logic was allowed to survive.

Emagic's second largest product SoundDiver, was an editor/librarian for electronic music synthesizers using MIDI. SoundDiver was the best product on the market in that particular niche. Clearly Apple didn't think that people controlling their (sometime vintage) hardware synthesizers was their core business, so it was silently killed off and locked away.

Microsoft did something similar, many years before when they bought up Blue Ribbon Software. The difference there - was that Microsoft released the Blue Ribbon sequencer software "Bars and Pipes" (including source code) into the public domain after they decided not to support it...

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