Linked by David Adams on Fri 5th Aug 2011 16:35 UTC, submitted by sjvn
PDAs, Cellphones, Wireless Market research analyst firm VisionMobile says Google's Android smartphone operating system isn't very open at all. Google's open-source chief Chris DiBona strongly disagrees.
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It's all about marketing
by ourcomputerbloke on Sat 6th Aug 2011 08:32 UTC
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Just as with the company hated by most Android lovers, Google and their partners use "Android is open" simply as a marketing tool. Put yourself in the position of knowing nothing at all about technology or smart phones, walk into a phone retailer and start talking to the geeky salesperson about an iPhone and see what his response is.

My wife has done paid "mystery shopping" for a number of years. Basically she is paid to go to particular retailers asking specific questions about certain products then filling in survey forms to give feedback about staff responses for training and QA purposes. A few months back she was asked to do an iPhone mystery shop, the problem was getting the guy at the retailer to actually talk to her about iPhone. All he wanted to do was tell her how their selection of Android phones were all so much better because they were open and therefore she could do so much more with it.

Following this little episode, and my wife's frustration at trying to get this guy to talk to her about the product she was asking about, we decided to do our own mystery shop, so we visited five other phone retailers in our area.

At three we had identical experiences, the salesperson, for want of a better term, wanted to sell us Android phones because they were so much better due to their being open, and because of this we could do so much more with them. Of course, when asked what we could do with them that we couldn't do on an iPhone, all of the suggested functions were stuff that no average user would consider in a lifetime of use. Two of these guys also struggled when we asked them the iPhone scripted questions about the Android phones, especially when it came to things like setting the device up for users with particular physical challenges. They kept trying to show us things like customising the home screen and multiple apps running simultaneously.

Of the other two, the girl tried to push Android devices but quickly changed tack when she could see we were asking specifically about iPhone, while the last, another male, duly answered our questions then suggested we use their demo iPhone and a few different Android phones then select what we felt best suited our needs. This last guy is my kind of salesperson - I almost felt guilty not buying something from him, but will certainly be visiting him again when next due for an upgrade, and have since recommended him to family and friends.

It was an interesting experience and one that pretty well confirmed my thoughts about Android's meteoric rise, and has been the basis of my comments on this topic.

Reply Score: -1

RE: It's all about marketing
by MOS6510 on Sat 6th Aug 2011 14:40 in reply to "It's all about marketing"
MOS6510 Member since:

I guess iPhone users can pull a longer stretch with their phone, while Android users will be looking for something better after 6 months or so.

A lot of iPhone 3GS users I know don't even think about an iPhone 4 or 5, because the 3GS still works fine.

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