Linked by David Adams on Wed 17th Aug 2011 17:46 UTC
PDAs, Cellphones, Wireless Ars Technica is reporting that US Retailer Best Buy has been able to sell less than 10% of the TouchPad tablets that it ordered from HP, and now wants HP to take them back. Similarly, deal-a-day site Woot offered TouchPads at a very aggressive price, and only managed to sell 612 of them. This is for a site that often sells out goofy tech widgets in hours. When the TouchPad was gearing up for release, there seemed to be a fair amount of interest among geeks. Is it just that it hasn't resonated the same way with the general public, or have people just been disappointed once they've put their hands on one?
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Price and Advertising
by deathshadow on Wed 17th Aug 2011 22:21 UTC
Member since:

It was priced too high as it didn't have the magical shiny Apple logo fanboys line up to buy... advertising for it was effectively nonexistant with ZERO push for it on TV, radio or even on the web...

You don't advertise, you don't gut the price compared to the competitor, where's the sales? WHAT SALES!

It's why Droid is such a threat -- you can't turn on a TV without seeing a 10:1 ratio of Droid adverts to Apple ones. (even if you do sit there going "what the hell does this ad even have to do with the product?!?)

Though I still keep asking this -- how is something with a smaller mass storage, an anemic processor, a smaller display, half the ports and no keyboard MORE EXPENSIVE than a netbook?!?

Just saying.

Reply Score: 7

RE: Price and Advertising
by phoenix on Wed 17th Aug 2011 22:31 in reply to "Price and Advertising"
phoenix Member since:

HP has been blitzing the airwaves with ads for the Veer 4G and TouchPad ... at least up here in Canada. Can't turn on a Canadian station for more than 20 minutes before seeing an HP ad.

Reply Parent Score: 2

RE[2]: Price and Advertising
by deathshadow on Thu 18th Aug 2011 00:39 in reply to "RE: Price and Advertising"
deathshadow Member since:

Market specific then? I've Never even seen a print ad, much less radio or TV one for it... No ad banners on any websites other than theirs... Admittedly I run an adblock being a Opera user, but droid ones still get through from time to time ...

Lemme guess, market specific throwing money away like Opera's buying a billboard in Redmond? Both here in NH and at the office in Boston -- Nothing.

I also don't watch network TV though -- lemme guess? ABC?

Probably like when Circuit City advertised looking for "technical minded" people in the Boston Area about eighteen years ago and were aghast that nobody in the area had ever heard of them, and that they had people with decade+ experience as technicians with masters and doctrates in IT related fields applying when what they were actually looking for were glorified cashiers. That particular job fair went over like a lead balloon with NOBODY leaving particularly happy -- but then so did their west-coast style Sears wannabe stores where nobody could find anything resembling a register.

Know your markets... or your lack of presence in them. What goods a marketing campaign in Canada when nobody on the eastern seaboard of the US has even heard of your product?

Edited 2011-08-18 00:45 UTC

Reply Parent Score: 2

RE: Price and Advertising
by ecruz on Thu 18th Aug 2011 19:00 in reply to "Price and Advertising"
ecruz Member since:

I guess you must have missed all the ads I saw on TV regarding the HP Tablet.
It was there quite often, so do not blame advertisement for lack of sales. I do not care about what company sells more of this or that, but at least, for you guys that do, be honest with yourself!

Reply Parent Score: 1