Linked by Thom Holwerda on Mon 9th Apr 2012 18:09 UTC
Internet & Networking I hate when I have to report on stuff I just don't care about. However, it's big news, because for some reason I'm not particularly privy to, this photosharing service is more popular than god. Yes, Facebook has acquired Instagram. Update: "At the end of the day, that's what Instagram filters are: a crutch, a misguided replacement for a properly composed shot and a decent sensor."
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Comment by vivainio
by vivainio on Mon 9th Apr 2012 18:50 UTC
vivainio
Member since:
2008-12-26

6 employees, 1 billion usd.

For something facebook could code themselves for, say, 200k.

There is some loose money floating around usa right now.

Reply Score: 4

RE: Comment by vivainio
by ssokolow on Mon 9th Apr 2012 18:52 in reply to "Comment by vivainio"
ssokolow Member since:
2010-01-21

6 employees, 1 billion usd.

For something facebook could code themselves for, say, 200k.

There is some loose money floating around usa right now.


They're paying for the brand and existing userbase. It's often cheaper to buy those than build them in a market space that's already occupied.

Reply Parent Score: 6

RE[2]: Comment by vivainio
by vivainio on Mon 9th Apr 2012 18:55 in reply to "RE: Comment by vivainio"
vivainio Member since:
2008-12-26

"6 employees, 1 billion usd.

For something facebook could code themselves for, say, 200k.

There is some loose money floating around usa right now.


They're paying for the brand and existing userbase. It's often cheaper to buy those than build them in a market space that's already occupied.
"

Facebook already got every user on the planet.

Also, to quote someone, do you know how much money 1bn is? ;)

Reply Parent Score: 4

RE[2]: Comment by vivainio
by WorknMan on Mon 9th Apr 2012 21:32 in reply to "RE: Comment by vivainio"
WorknMan Member since:
2005-11-13

They're paying for the brand and existing userbase. It's often cheaper to buy those than build them in a market space that's already occupied.


This is true. Some people think Instagram is just about the filters, but they have their own Facebook-like social network with hundreds of thousands of users, which caters to photo enthusiasts.

Or at least, that's what I'm told.

Reply Parent Score: 2

RE: Comment by vivainio
by Deviate_X on Mon 9th Apr 2012 21:02 in reply to "Comment by vivainio"
Deviate_X Member since:
2005-07-11

Instagram is wildly popular, buying its keeps it away from google+

Reply Parent Score: 4

RE[2]: Comment by vivainio
by moondevil on Mon 9th Apr 2012 21:06 in reply to "RE: Comment by vivainio"
moondevil Member since:
2005-07-08

Maybe in US, because here in Germany I don't know anyone who knows it.

Reply Parent Score: 2

RE[2]: Comment by vivainio
by No it isnt on Mon 9th Apr 2012 21:25 in reply to "RE: Comment by vivainio"
No it isnt Member since:
2005-11-14

My impression was that its popularity comes from the rubbish cameras in the iPhones pre 4S. It's a dumb fad.

Reply Parent Score: 6

RE[2]: Comment by vivainio
by Morgan on Mon 9th Apr 2012 21:41 in reply to "RE: Comment by vivainio"
Morgan Member since:
2005-06-29

That's exactly how I took it. With Facebook buying the service, it keeps Google from having an instant photo sharing solution for iOS like they do with Android and the Google+ app.

Reply Parent Score: 2

RE: Comment by vivainio
by Soulbender on Wed 11th Apr 2012 05:32 in reply to "Comment by vivainio"
Soulbender Member since:
2005-08-18

For something facebook could code themselves for, say, 200k.


Sure, it's not like it's hard to do but that's not the point.
Facebook could spend 200K (or less) on creating something similar themselves and then try to build a user-base over X number of years, costing them Y number of dollars..
Or they can purchase the company outright and be done with it. Not saying that the company is worth 1 billion (it probably isn't) but that's the train of thought here.

Reply Parent Score: 2

RE[2]: Comment by vivainio
by vivainio on Wed 11th Apr 2012 06:37 in reply to "RE: Comment by vivainio"
vivainio Member since:
2008-12-26


Or they can purchase the company outright and be done with it. Not saying that the company is worth 1 billion (it probably isn't) but that's the train of thought here.


Yeah, I understand the train of thought, and disagree with it ;) .

Facebook can build the same service and use facebook accounts. They can easily deploy a service that is halfway good to massive amount of users.

Reply Parent Score: 2