Linked by Thom Holwerda on Sat 14th Apr 2012 20:34 UTC
Games When I ask you to name the technology world's most secretive company, you'd most likely respond with 'Apple'. However, there's one other technology company that, while substantially smaller than the Cupertino giant, is quite possibly even more secretive: Valve.
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RE: Comment by RichterKuato
by No it isnt on Sun 15th Apr 2012 09:56 UTC in reply to "Comment by RichterKuato"
No it isnt
Member since:
2005-11-14

I'm sure Microsoft sees a lock-down as a long-term plan (or option), seeing how lucrative iOS is for Apple, when they can bleed their customers at every point. However, Microsoft's greatest current asset is their installed base, selling upgrades of their OS and applications while keeping compatibility with the huge library of Windows applications out there. If they were to lock out all third party applications, their customers would lose the ability to run their old applications, and would need to buy the few they can once more through Microsoft's online store. Suddenly, it would seem cheaper to just buy a Mac (at least for Steam customers: Windows games with a Mac port are buy once play anywhere), or less cumbersome to switch to Linux.

In short, Microsoft can't lock down Windows until the majority of the applications are Windows Marketplace only. Which means the industry has then switched to ARM.

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