Linked by Thom Holwerda on Thu 27th Oct 2005 20:09 UTC
Apple "There have been a few recent PowerPC announcements that have caused the Mac Faithful to wonder anew about The Switch and the "real" reasons behind it. First, there was the 970FX announcement, which clearly showed that IBM is capable of putting out a 970 processor that compares quite well with the Pentium M in performance/watt. And then there's the 970MP, which Apple has used to make a monster of a quad-processor 64-bit RISC workstation. To make matters even more interesting, P.A. Semi has just announced a dual-core 64-bit PowerPC processor SoC that, if the specs and numbers are to be believed, could take PowerPC to a whole new performance/watt level."
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Way up to irrelevancy
by on Thu 27th Oct 2005 20:33 UTC

Member since:

In the days of Eugenia this site was interesting. One could come here for news on technology, despite all the faults in its management, which could almost always be forgiven.

In just a few months, however, it degraded to useless. Every third 'story' is about Why Did Apple Really Switch, repeating the same tired and uninformed arguments on PPC's 'promising future'. What's more, the site's crew, or at least one person there, apparently enjoys spending his time on the comments section, boringly defending the 'articles' and why they are so right.

Meanwhile, even the automatically generated http://news.google.com section on technology covers interesting news that never find their way here.

RE: Way up to irrelevancy
by kellym on Thu 27th Oct 2005 21:44 in reply to "Way up to irrelevancy"
kellym Member since:
2005-07-06

Good point. It's important to look at which news editor is cherry picking these stories.

When you don't have the commmunity dictating news links... you end up with a certain individual pushing a certain issue in an effort to get others to adopt his way of thinking.

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RE: Way up to irrelevancy
by on Fri 28th Oct 2005 03:13 in reply to "Way up to irrelevancy"
Member since:

Man, I'll second that emotion. I hated to see Eugenia go. I'm sure she has her reasons, aside from the frequent flames she drew.

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RE: Way up to irrelevancy
by BryanFeeney on Fri 28th Oct 2005 09:49 in reply to "Way up to irrelevancy"
BryanFeeney Member since:
2005-07-06

You forgot all the Ubuntu reviews ;-)

Seriously, this is an interesting story, though I think it's wrong and the tone is unnecessarily inflammatory. The author, Hannibal, is a man who knows a lot about microprocessor designer. Look over the CPU reviews in ArsTechnica that he wrote, they're pretty impressive.

Personally, I think the real reason for the switch is twofold

A Guarantee of Competitiveness
By alying itself to the dominant ISA, which has two aggressive rivals producing chips for it, Apple no longer has to be worried about being stuck in the CPU doldrums the way they were with the G3 and currently are in the laptop market with the G4. This P.A. Semi thing is due late 2006, early 2007: there is no way Apple can let the Powerbook and iBook ranges limp through another 12-15 months using 1.4GHz G4s; all the screen updates in the world won't help there (and it's worth remembering that a big problem with the G4 is not just its clockspeed, but also its really slow FSB).

A Cheap Platform
IBM sells CPUs to Apple at a price IBM can dictate, due to the slight impact the G5 has on its bottom line. Intel sells CPUs as cheap as possible because AMD is constantly harrying them. But that's not the whole story.

The last year Intel has being promoting its Centrino platform: a low-cost, all-in-one solution of low-power CPU and motherboard with integrated sound, wi-fi, bluetooth and optionally even graphics. This is a great solution for the Apple, which builds laptops and other small-factor PCs based on laptop parts. People should remember that Apple is not totally oblivious to price: they realise there is only so far they can get with style and marketing, before they have to justify the actual computing power.


As for the digital workplace Hannibal talks about, I'm sure Apple has its eye on it, but if you saw the "One More Thing..." announcement a few weeks ago, you saw Steve Jobs put the iMac right at the centre of it. Mac is a part of where Apple is trying to go, no doubt about it.

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