Linked by Thom Holwerda on Tue 3rd Jul 2012 19:06 UTC
Microsoft "The experiment: in 3 days, update Microsoft's branding and messaging." Impressive effort by Andrew Kim. Focusses on branding, products, advertising, packaging, messages, and a lot of other stuff.
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RE: Comment by Radio
by Lion on Tue 3rd Jul 2012 23:30 UTC in reply to "Comment by Radio"
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Concur. The slogan was the only part I felt didn't work. The rest of the approach was sound.

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