Linked by Thom Holwerda on Fri 13th Jul 2012 16:15 UTC
PDAs, Cellphones, Wireless "If we then use comScore's figure for total smartphone users (110 million) then the data would suggest that there are 330k Lumias in use in the US. This would have been accumulated over a sales period of about four months." Ouch. For a phone with such a huge marketing push, this is quite painful.
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RE[8]: Estimate might be too low
by Beta on Fri 13th Jul 2012 18:43 UTC in reply to "RE[7]: Estimate might be too low"
Member since:

Thom, I think its time to mark this article as misleading.

I think its well past the time to mark you as misleading. You spent a large part of the comments saying how one persons numbers cant be trusted, yet then use them to agree with yourself… you could at least be consistent. I encourage you to back up any comments above with more than ‘everyone knows’

We get it, you have a thing for WP.

Reply Parent Score: 7

Nelson Member since:

Conversely, do YOU agree with what he said with regards to Lumia 710 sales?

Forget about me, if you take him at his word about 290k Lumia 710s sold I the USA then this 300k Lumia 900 number can't possibly be true.

So do you believe him, or is he misleading?

Reply Parent Score: 3

cdude Member since:

We think you are misleaded. This

> uses the Lumia 710s Average Selling Price and Nokia Q1 results, specifically regional earnings out of the US.

is where you got it wrong. Please read the news again, follow the link,and read that too.

Reply Parent Score: 2

chithanh Member since:

Forget about me, if you take him at his word about 290k Lumia 710s sold I the USA then this 300k Lumia 900 number can't possibly be true.

These are totally different numbers. Let's have an overview of all the numbers again:

1. Asymco claims that 330k Lumias are in use in the US.
2. Nokia claims to have sold 290k Lumias to T-Mobile.

I already said that I think Asymco's estimate might be a bit on the low side. However even so it is possible to reconcile the two numbers with entirely plausible explanations.

Channel stuffing is likely the one that contributes most. Nokia has pulled off such tricks in the past to artificially inflate sales numbers. Problem is that it would come back to haunt Nokia, and result in a sales collapse in Q3, and rapidly sinking prices. We'll see.

Second one is that AT&T staff is apparently not convinced of Lumia so didn't sell many of them. Over at Asymco they speculate about 1 Lumia per day per AT&T store, a sad number indeed for a flagship phone.

Third possible explanation is that people bought Lumias and found them to be lacking[1], so went back to their old phones. So Nokia could claim a sale, but comScore wouldn't register it as the phone was not in use. There would be an obvious discrepancy to the very positive Amazon reviews, so this explanation might require the additional assumption that those are at least in part astroturf (not implausible either given that Microsoft is known for covert guerilla marketing and the reports about the "Nokia Army")


Reply Parent Score: 0