Linked by Thom Holwerda on Mon 23rd Jul 2012 22:58 UTC
PDAs, Cellphones, Wireless "Nokia is set to market their first Windows Phone 8 hardware differently, according to a report by the Financial Times. The manufacturer will be entering into partnerships with a handful of EU carriers to exclusively launch their next generation Windows Phone. The newspaper states the company has already entered into talks with a number of operators including France Telecom." Not to be a spoilsport or anything, but doesn't carrier exclusivity kind of rely on people actually, you know, desperately wanting a certain device? It's like Nokia's executives live in this fairytale land where people are actually buying Lumias and plan their actions accordingly. It's uncanny.
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RE: I think you missed the point...
by Macrat on Tue 24th Jul 2012 03:19 UTC in reply to "I think you missed the point..."
Macrat
Member since:
2006-03-27

... the reason that carriers aren't actively trying to sell Windows Phone 7 is that there are bigger incentives to sell Android and iPhone. Give them a greater amount of scratch in the game, and that may change the dynamic.


Microsoft was paying bounties directly to AT&T retail employes who sold Lumia 900 phones.

Apparently it wasn't enough incentive.

Reply Parent Score: 6

Radio Member since:
2009-06-20

They don't have enough money anymore to bribe all telcoms. So their "exclusivity deals" is to focus money only on a few carriers.

I'd though that after decades of experience with Windows Mobile and after the lesson of the Kin fail, Microsoft would have learned how to do business in mobile, but it seems them are completely, utterly clueless. Or they poisoned their own well.

Reply Parent Score: 2

zima Member since:
2005-07-06

Carriers are frustrated enough already that Apple strong-armed quite a bit of control away from them... they probably don't want to just hand it over 2nd time (especially considering Microsoft Skype)

Reply Parent Score: 2

cdude Member since:
2008-09-21

Plus all the AT&T sales people got Lumia 900 for free. The bonus per sold device was higher then for Android. But the problem was, that you got that bonus only if the customer sticked with the phone. If her/him came back cause he was not satisfied with what sales sold there was no bonus. Lumia had and has the highest return rates in Nokia history.

So, yes, the bonus was to low for that device and they should have payed it even in the case of returns.

Edited 2012-07-25 05:29 UTC

Reply Parent Score: 1