Linked by Thom Holwerda on Wed 3rd Oct 2012 03:27 UTC
Microsoft "This week marked the real launch of the new Microsoft.com home page. And as someone who has been involved on and off with the project from the moment it was conceived, I thought I'd tell you the story, albeit extensively abridged, behind the new Microsoft.com. Grab a seat." I love the new Microsoft site. It looks very clean and focused.
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RE[4]: Comment by marcp
by Bill Shooter of Bul on Thu 4th Oct 2012 13:56 UTC in reply to "RE[3]: Comment by marcp"
Bill Shooter of Bul
Member since:
2006-07-14

And now, think for yourself, without escaping to conformistic "facts about the reality", "the way things are": do you really need to bash others when you have a really great product you are proud of? do you have to fight others if you are absolutely sure that you created something great and uncomparable to other products?


Yes, you do need to advertise it as an alternative to the market leader. I don't think android would be in in its current position without those first motorola/verzion commercials emphasising that Droid Does.

do you need to sue others? do you need to band others from selling their products? do you affraid of "copying" in such case? the answer is simply: NO.


Correct. You don't need to do that.

I thought we were talking about the advertisements that directly compare your product to the competition. That's not a sign of weakness in your product, that's a time proven marketing strategy. Even Market leaders sometimes do that in a market segment that allows exact copies of the product like laundry soap or over the counter pharmaceuticals.

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