Linked by Thom Holwerda on Wed 3rd Oct 2012 03:27 UTC
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Member since:
2006-07-14
Yes, you do need to advertise it as an alternative to the market leader. I don't think android would be in in its current position without those first motorola/verzion commercials emphasising that Droid Does.
Correct. You don't need to do that.
I thought we were talking about the advertisements that directly compare your product to the competition. That's not a sign of weakness in your product, that's a time proven marketing strategy. Even Market leaders sometimes do that in a market segment that allows exact copies of the product like laundry soap or over the counter pharmaceuticals.