Linked by Thom Holwerda on Mon 29th Jul 2013 21:19 UTC
PDAs, Cellphones, Wireless Nokia's vice president Bryan Biniak: "We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence'. Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today." Later Biniak adds: "As a company we don't want to rely on somebody else and sit and wait for them to get it right." There was a simple solution to this problem.
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Member since:

There is a bit more to the story, TI had already announced their intentions to become a fabless outfit by then.

Edited 2013-07-30 04:18 UTC

Reply Parent Score: 2

jphamlore Member since:

History merely repeated itself which makes Nokia's failure to anticipate Texas Instruments' leaving the business even more mystifying. TI had already demonstrated it was unwilling to absorb the risk of paying for itself the cost of the newest fabs just to satisfy a customer in its former relationship with Sun. TI's business model is based around dominating segments, such as I believe today analog, not trying to slug it out risking untold billions in fabs.

There was a time when Sun's fabless strategy looked like genius, back when there were more candidate fabs, especially in the US. And then there weren't because good business relationship don't work like that with one party assuming all the risk and the other freeloading. Sun had a programming language Java which it had tailored for multi-threading, and it had machines it was trying to design to exploit large numbers of threads, but found itself unable to produce those machines because it had failed to develop suitable long-lasting relationships with fab partners.

Reply Parent Score: 3

tylerdurden Member since:

IMO the view inside the industry is not as "dramatic" as you're making it out to be. Most of the issues with SUN's own chips in the past half decade were not due to the choice of fab partner.

And although SUN did indeed rely on TI for most of their own SPARC product, there were still plenty of 3rd party SPARC parts manufactured elsewhere. They are now getting their Niagara parts from TSMC, although they are named Oracle now, not SUN.

Reply Parent Score: 2

Vanders Member since:

If being fabless is bad, how does that explain ARM?

Reply Parent Score: 4