Linked by Thom Holwerda on Fri 20th Sep 2013 23:29 UTC
PDAs, Cellphones, Wireless

So, BlackBerry has just announced it's exciting the consumer market, focussing on the enterprise instead. Worse yet, it's cutting 4500 jobs, half its workforce, which is a statistic for us, but a disaster for those involved.

The company sold just 3.7 million smartphones in the second quarter, most of which ran the older BlackBerry 7 operating system instead of the new BlackBerry 10. This means the Z10 and Q10 have been unmitigated flops. Hardly surprising though - even random people such as myself knew BB10 was going to be a hard, if not impossible, sell.

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First in with the typo...
by BushLin on Fri 20th Sep 2013 23:41 UTC
Member since:

Fairly sure it's safe to assume Blackberry are exiting the consumer market rather than making claims of exciting it.

Reply Score: 10

RE: First in with the typo...
by BlueofRainbow on Fri 20th Sep 2013 23:48 in reply to "First in with the typo..."
BlueofRainbow Member since:

Actually, the news release mentioned a re-focus on enterprises and prosumers.

Is-there much of difference between prosumers and consumers given the discount offered by cellular service providers on 2 and 3 years plans?

Reply Parent Score: 1