Linked by Thom Holwerda on Thu 3rd Oct 2013 16:07 UTC
Benchmarks

With the exception of Apple and Motorola, literally every single OEM we've worked with ships (or has shipped) at least one device that runs this silly CPU optimization. It's possible that older Motorola devices might've done the same thing, but none of the newer devices we have on hand exhibited the behavior. It's a systemic problem that seems to have surfaced over the last two years, and one that extends far beyond Samsung.

Pathetic, but this has been going on in the wider industry for as long as I can remember - graphics chip makers come to mind, for instance. Still, this is clearly scumbag behaviour designed to mislead consumers.

On the other hand, if you buy a phone based on silly artificial benchmark scores, you deserve to be cheated.

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themwagency
Member since:
2013-03-06

To be fair, they should be ahead. Apple designs the processor itself, meaning they can design the phone around it from the beginning. Other manufacturers(besides Samsung) have to wait for Qualcom or Nvidia, ect. to design their processor, then start a phone design.


Agreed. The integrated approach tends to create more efficient hardware and software


In addition Apple is generally behind the curve on adding new features,(LTE) so they can devote more resources to speed and efficiency.


I disagree here. Apple is just as capable to add features as any other solutions provider and it shows in what they deliver. They are often times first in new features or offer best of breed alternatives. Unlike their Android counterparts, Apple is often very selective about what they add and don't add. The goal is not to pack the most features into a device. That's something I believe many technology companies haven't yet grasped yet Apple has learned very well.

It's not as if Apple is taking engineers off of silicon development to work on other projects. They can and do both simultaneously. LTE integration had less to do with lack of resources than it did maximizing returns on their pre-manufactured products.

Edited 2013-10-03 20:05 UTC

Reply Parent Score: 2

BushLin Member since:
2011-01-26

Agreed. The integrated approach tends to create more efficient hardware and software


Yep. There is no doubt that developing software for fixed hardware can lead to a better experience compared to running on higher specification kit with software which caters for more devices.

That's something I believe many technology companies haven't yet grasped yet Apple has learned very well.


Games consoles and network appliances are obvious examples of where this also happens. I remember this thing called the Amiga too.

LTE integration had less to do with lack of resources than it did maximizing returns on their pre-manufactured products.


I was going to make an argument that Apple are not doing all these things solely to maximise the experience of their product (that's obviously very important to them too) but also not to offer so much that they can't offer a compelling upgrade in a year or so.

Yet, when I read your text, despite the general gist of 'Apple do everything perfect for our benefit', your quote is spot on.

Everything they do is to maximise returns.

I don't like most of it (not that I buy their stuff), I can almost admire the boldness of what they do especially as their fan base continues to increase and pay their homage, willingly in monetary form on a regular basis.

But let's not kid ourselves, Apple are not increasing the efficiency in the software of anything other than their current device. The widely accepted status quo is that Apple will cripple your previously buttery experience with a new OS and pretty much force you to upgrade because that's what brings them profit.

Reply Parent Score: 3

Tony Swash Member since:
2009-08-22


But let's not kid ourselves, Apple are not increasing the efficiency in the software of anything other than their current device. The widely accepted status quo is that Apple will cripple your previously buttery experience with a new OS and pretty much force you to upgrade because that's what brings them profit.


You are kidding yourself. I am running iOS7 on an iPhone 4s and iPad 2 with no problems and the last few OS upgrades have delivered plenty of new features. The simple and obvious truth is that Apple supports old iOS devices with OS updates and offers and delivers OS updates to it's installed user base in a vastly better and more comprehensive way than any other mobile OS or device vendor. Less than a month after release iOS is on two thirds of all iOS devices. There is nothing in the Android world like Apple's support of it's installed base, nothing.

Reply Parent Score: 4