Linked by Thom Holwerda on Wed 9th Oct 2013 21:47 UTC
Windows

Paul Thurrot has a number of rumours up about Windows Phone 8.1. Two stand out to me.

Where GDR3 is widely expected to support 5- to 6-inch screens, 8.1 will supposedly support 7- to 10-inch screens as well. This obviously infringes on Windows RT/8.x tablets, so it's not clear what the thinking is there.

So, Windows RT will become even more pointless than it already is.

Aping the iPhone navigation model, Microsoft will apparently remove the Back button from the Windows Phone hardware specification with 8.1. The Back button just doesn't make sense, I was told: Users navigate away from an app by pressing the Start button and then open a new app, just like they do on iPhone. And the "back stack" is ill-understood by users: Most don't realize what they're doing when they repeatedly hit the Back button.

This I am not happy with. The back button is my main navigational input in both Android and Windows Phone, and I miss it dearly in iOS.

I'm just hoping on performance improvements, still my biggest issue with Windows Phone. I used my HTC 8X for a few hours today, and I was stunned by just how slow everything is compared to Android 4.3. Of course, application quality is another huge issue, but there's little Microsoft can do to convince developers that their Windows Phone applications are more than just side projects done between serious work on Android and iOS.

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Nelson
Member since:
2005-11-29

Never said they were, it was only meant to highlight that the company knows how to extract profit from a very cheap phone.

What shows that 520 margins are not disastrous is the negative mix in Q2 where ASP dropped on the back of surging 520 sales.

So there were a majority of 520 sales in Q2, but the margin for smart devices was 21.2%.

That is not a low profit margin. We're going to have a better picture in Q3 as even a higher percentage of their sales will be 520 devices, and it'll paint a more accurate picture.

What Q2 2013 does though is let you manage expectations accordingly, and come into Q3 with a realistic range of what it could be.

http://press.nokia.com/2013/07/18/nokia-corporation-interim-report-...

I really wish people read this more.

Reply Parent Score: 3

JAlexoid Member since:
2009-05-19

Then your original comment makes little sense. Because you tried to counter the argument that 520 is a low margin device, by stating that it's profitable.

And how exactly do you know the 520 is low margin?(context) Nokia has turned a profit on a $20 phone.(counterargument)

Reply Parent Score: 2

Nelson Member since:
2005-11-29

Nokia has a 26% profit margin on a $29 dollar phone. I just didn't want to bother digging through my sources originally, especially since you're not the one who usually responds, its some fanatic who doesn't bring value to the conversation so its a wasted effort.

Plus I was saving it to respond to Thom/cdude's thread above which is about the same thing.

http://gigaom.com/2013/06/28/whats-the-best-built-in-feature-of-nok...

Now lets take that source and extrapolate from there the fact that cheap doesn't mean small margins, couple it with the gross margin of over 20% and low ASP in Q2 and you can conclude with a reasonable amount of faith that the 520 is by no means a low margin device.

At the volumes its selling it is likely sustainable north of 10 million units a quarter which is the trajectory they're on.

Reply Parent Score: 3