Linked by Thom Holwerda on Sun 19th Jan 2014 14:09 UTC

But at least they're trying, right? Absolutely. I'm glad they are. But it would be awesome if the brilliant minds at Google worked on something everyone reading this would actually want to buy. Not something we probably won't see for years, maybe even decades.

Yeah! I mean, who wants Gmail, Google Search, Chrome, Android, YouTube, AdWords, Google Apps, Maps, and so on, and so forth. All useless stuff nobody wants!

How dare Google focus on more than immediate financial gain, and instead focus on trying to make the roads safer, or helping diabetics, or trying to explore the potential applications of wearable computing! All activities of every company ever should always and exclusively be focussed on immediate financial gain and shareholder returns, or else they'll get brilliant bloggers who contribute so much to the world complaining they can't spend their money right now, right away, now, now!

Google's 'moonshots', or the stuff Microsoft does at Microsoft Research, might not immediately satisfy the grubby little hands of entitled consumers, but thank god they're doing it.

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Member since:

Don't forget: unnecessary animations for everything.

Why display something immediately, when with a little extra code you can make the user wait for it.

Reply Parent Score: 4

Nelson Member since:

Why display something immediately is a good question. Its because it is something that's shocking to see, there's no context given to the state change.

Animations (while often misused, I'll grant you that) are an interaction designer's best friend. Great design is about more than just looks, and when used right animations are as valuable as anything else (negative space, typography, etc.)

I might be missing something but the only thing I saw were a few hover animations here and there.

Reply Parent Score: 4