Linked by Thom Holwerda on Fri 29th Sep 2017 20:49 UTC
Apple

Industry sources and analysts suggest that Apple is keen to expand its semiconductor capabilities further. They say the company is interested in building core processors for notebooks, modem chips for iPhones, and a chip that integrates touch, fingerprint and display driver functions.

Apple is building ARM laptops. The interesting question is whether they'll run iOS or macOS.

My money's on the former.

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RE[4]: Comment by Auzy
by unclefester on Sat 30th Sep 2017 04:29 UTC in reply to "RE[3]: Comment by Auzy"
unclefester
Member since:
2007-01-13

Samsung, on the other hand, does do ARM desgin (Exynos). They are also Apples largest competitor. They are certainly more than willing to take Apples money by fabbing their chips for them when they can, but no way are they going to help them design ARM cores to compete against themselves, especially considering how much better Apple's ARM cores are in practice.


Why wouldn't they help a competitor? In the car industry it is normal practice to sell engines, transmission or even entire vehicle platforms to competitors.

Reply Parent Score: 3

RE[5]: Comment by Auzy
by galvanash on Sat 30th Sep 2017 04:58 in reply to "RE[4]: Comment by Auzy"
galvanash Member since:
2006-01-25

Why wouldn't they help a competitor? In the car industry it is normal practice to sell engines, transmission or even entire vehicle platforms to competitors.


Sell them yes. You don't teach your competitors how to design them so they don't need you anymore... Samsung, as far as ARM CPUs go, has functioned purely as a fab for Apple since the A4 (previous ARM CPUs to my knowledge were Samsung manufactured standard ARM designs).

There are still plenty of Samsung designed and manufactured parts in an iPhone though, I'm only talking about the CPU.

Anyway, my point isn't really that it would be stupid for Samsung to help Apple design their CPUs for competitive reasons (although it still is), my point is they can't really offer any help at this point - Apple doesn't in any way, shape, or form, need their help. They have significantly more expertise in ARM CPU design than Samsung at this time - more than any other company in the world to be quite frank (at least for low power/high perf designs)

And I'm not just blowing sunshine their way - they have most of the top talent, their team is large (200+), well funded (8 billion plus a year and growing), and has consistently produced better designs than their competition each generation, and their lead in performance is growing rather quickly in the last few iterations. They produce what is categorically the best ARM CPU design in existence. If you believe otherwise at this point you are simply not very well informed.

This notion that Apple "is just an integrator" is complete and utter nonsense. It may have been true 25 years ago, but it is about as far from true now as you can get.

Edited 2017-09-30 05:08 UTC

Reply Parent Score: 4

RE[6]: Comment by Auzy
by unclefester on Sat 30th Sep 2017 09:07 in reply to "RE[5]: Comment by Auzy"
unclefester Member since:
2007-01-13

Geekbench is the phone equvalent of Dieselgate. As soon as a benchmarking app is detected the phone switches to test mode to maximise performance. It is blatamt cheating but almost everybody does it.

I recenly read where HTC managed to "improve" performance by 40% on a SoC simply by updating the firsmware. It killed battery life but wnat the heck.


The recent Tom's Hardware A11 tests specifically mention that the results are basically meaningless because ARM SoCs can't run continuously at full power without overheating.

When the next Samsung flagship arrives the tables will be temporarily turned again.

Edited 2017-09-30 09:08 UTC

Reply Parent Score: 3