‘App Store Lessons: Try and Try Again’
"I'm about to tell you a true story. It's not about me (honest). I have this friend who submitted an application to Apple for review. After a few weeks, it came back with one of those embarrassingly stupid rejection letters that said more about the person reviewing the application than it did about the application itself. In a nutshell, the application violated one of those user interaction rules that seem to exist in certain pompous minds rather than in the actual Apple Human Interface Guidelines. After a day or so of calming down, this person decided to go ahead and resubmit the application. And did so without making a single change to the application. I'm sure you know where this is going."