Apple, Microsoft: Planting Software Seeds
"Throughout the 1990's, Microsoft established families of integrated products that all contributed toward a successful platform, with many parallels to what Apple is doing today. Despite the two companies' very different motivations, products, and markets, both shared many common threads. Here's a look at how the two cautiously and enviously watched each other with the intent to learn from each other's actions, hoping to copy successes and avoid failures."