In the few short years of its existence, Google has come a long way, simultaneously striking fear in the hearts of major players in the computer industry and also arousing their curiosity. While the company is keeping all competitors on their toes, it poses a special threat to one particular company — Microsoft. Why? Because Google’s existing and potential products — as well as those of other firms — raise the specter that Microsoft may witness an erosion of its control over the platform for the next generation of software application development, according to Wharton faculty members who follow the technology sector. Just how serious is this threat and what is Microsoft doing to combat it?