This is a nice article overall, but this part stood out to me.
The history of Apple and Microsoft’s relationship has often been one of direct confrontation. Whether it’s Surface vs. iPad, Zune vs. iPod, or the classic PC vs. Mac, the two American giants have often competed for the same clientele, trying to sate the same needs.
This is a common misconception. While the two companies certainly had their tussles (the look and feel lawsuit being a major one), most of it was nothing but marketing – riling up their own fanbases. During most of their history, these two companies have had close ties, working together very closely on many projects. The supposedly great rivalry between these two companies existed mostly between its fans, not between the companies themselves. They’ve always needed each other, and continue to need each other to this day.
In fact, in fighting Google, these two companies have been working together more closely than ever before. If you think the sudden onslaught of patent abuse against Android and its OEMs from Microsoft and Apple (and Oracle, another company with close ties to Apple and Microsoft) was a coincidence, I have a bridge to sell you.
I always find it fascinating that the idea that Apple and Microsoft are bitter rivals has survived to this day.