Home > FreeBSD > New FreeBSD Logo Chosen New FreeBSD Logo Chosen Submitted by Various Submitters 2005-11-01 FreeBSD 86 Comments The new FreeBSD logo has finally been chosen, and can be seen here. The FreeBSD website will be updated shortly with the new logo in place of Beastie (on the website that is, not actually replacing Beastie as the mascot). About The Author 86 Comments 2005-11-01 6:42 pm But nice 2005-11-01 6:44 pm 🙁 2005-11-01 6:48 pm molnarcs Nothing. Beastie is the mascot – and it will remain so. This is a logo! 2005-11-01 6:47 pm TaterSalad Not bad, not bad at all. I think I like it. I would have liked it more if he put a face on it, but aside from that I still think its good. 2005-11-01 6:52 pm mendicant I really enjoy it. It’s clean, it’s simple, it’s nice. But doesn’t it still embody some of the things they were trying to get away from with Beastie? 2005-11-01 7:02 pm Ronald Vos Actually, the FreeBSD community at large feels Beastie shouldn’t be replaced, even if it scares away some people. BTW, direct link: http://logo-contest.freebsd.org.nyud.net:8090/result/640-1.png 2005-11-01 6:52 pm Much more professional looking It was about time. 2005-11-01 6:52 pm …nothing. Pretty stupid to replace a funny very well known logo, it is. They relly should have kept Beastie. 2005-11-01 6:53 pm Beastie will NOT BE REPLACED! Beastie is the mascot, not the logo, and he will be around forever. Please remove the bullshit about Beastie being replaced from the text in the news. 2005-11-01 6:56 pm Andrew Youll From what I’ve read and heard, Beastie will be replaced on the actual site with the new Logo, this may not be the case in reality but a guy can only work with the tools he’s given. 2005-11-01 7:00 pm Well, you should check your sources: “Beastie will continue to represent the FreeBSD Project as our mascot. We won’t kill Beastie. The closest logo-like thing that we have now is shown below, and we are looking for other options to be used like there. The new logo design may or may not include Beastie, or even a stylized representation. Again, Beastie is still alive!” http://logo-contest.freebsd.org/ 2005-11-01 6:55 pm molnarcs This is cool! A very well thought out logo – the author was careful to take into consideration the possibilities of variations: on CD, shirts, boxes; customizations for various colors (see postcard theme here: http://logo-contest.freebsd.org/result/640-1.png ); customization themevize (see the security logo). All in all: it sure took some time – but the end result is satisfying. I like the crystal-look as well – we now have a cool kmenu button replacement )) 2005-11-01 7:06 pm use this instead : http://logo-contest.freebsd.org.nyud.net:8090/result/ 2005-11-01 7:14 pm When will the sugary/candy/glass look finally go out of style? I’m getting really bored of all the likable interfaces on my screen. 2005-11-01 7:20 pm http://dfe3300.karelia.ru/~ekostq/PUBLIC/OSREVIEW/osf_1b.jpg I bet you want the good old days of X guis back 2005-11-01 7:21 pm Devon — “When will the sugary/candy/glass look finally go out of style?” Take a look at the image that looks like a screenshot. There are plenty of style variations, you don’t have to go with the crystal look. 2005-11-01 7:18 pm Bascule Makes me even gladder I’m ditching FreeBSD for Solaris 10 2005-11-01 7:38 pm Jedd Not a bad logo, but the beastie is better. Long live the beastie! 2005-11-01 7:44 pm I will using Beastie, I’m free to do it :-), like the system. The new logo looks like “piñata” excuse my english, i’m spanish 2005-11-01 7:46 pm atici +1. Beastie logo was far better IMO. Likewise, former NetBSD logo was simply amazing. Those former logos had a lot of character and was cool in a retro way (just like the movie Tron is, or the game Darwinia is). Shiny well-curved logos might be trendy but lack in soul. After all the logo is supposed to reflect the character of the FreeBSD project and the FreeBSD user — not the user of the iCrap which looks shiny and does everything for you in a mediocre way. 2005-11-02 12:18 am Celerate Marketing, which includes an ever changing logo is a major element of making a product popular; you may not like it, most people resent it when something they know are are comfortable with changes, but it happens eventually. Things change just like people die, it’s a fact of life even if it’s not one you like. FWIW though I know what it feels like when something you like changes in a way you hate. 2005-11-01 7:47 pm I don’t really like this logo, it is bland and somewhat devil looking anyways for those who would be bothered by that. A good logo should be stylish and easy to draw with a pencil. This logo needs light shading to have any form at all–done 2-d it’s just a plain circle with two coned horns, and no eyes–a beast blind to the world. The best thing is, logos are not that important, FreeBSD will be as good as it was anyways, and if you like Beastie, you can use it for whatever you’d like, the image of beastie has not been banished. 2005-11-01 7:52 pm … but will date quickly ? I’m sure the artist can come up with some good variations based on the path they have chosen, in fact, they have to. The plastic 3D look and feel is still current, however, a bolder graphic 2 color version needs to be realised, and by 2 color I mean monochrome solid color. The logo idea can be adapted very well to monochrome and will have extensive impact if done correctly. IMHO, 3D logos are passe these days – the lickable aero 3D thing is going out of fashion. 2005-11-01 8:19 pm h-milch-mann Have you even looked briefly at the submission? I bet not, else you’d seen that the designer submitted simpler and 2 color logos too. 2005-11-01 8:21 pm Monologos are already done, look at the picture posted earlier. Several variations of mono and two color there. 2005-11-01 8:01 pm corentin It looks like a pokemon! 2005-11-01 8:12 pm I don’t like it 2005-11-01 8:28 pm First look, disappointed 🙁 2005-11-01 8:42 pm n/t 2005-11-01 8:57 pm Looks like something suits might come up with! Beastie should poke this thing in the butt with his pitchfork! 2005-11-01 8:59 pm Haicube I love Beastie, anything else is worthless 2005-11-01 9:00 pm If BSD spent as much time designing logos, repacking applications and other nonsense as they did on hard-core kernel development and features, they might be taken more seriously in the enterprise like Linux. 2005-11-01 9:12 pm If BSD spent as much time designing logos, repacking applications and other nonsense as they did on hard-core kernel development and features, they might be taken more seriously in the enterprise like Linux. Damn right! If they stop futzing around with the logos and got more coding done, BSD might stop dying. 2005-11-01 9:37 pm http://www.linuxisforbitches.com/ Who’s dying? 2005-11-01 9:51 pm thats not bias at all, not in anyway. 2005-11-01 9:04 pm I think they went for the lowest common denominator on this one, the logo lacks any sort of character. Its a balloon animal of some sort, and will look silly in the future when everyone has gotten over their “lets make it bubbly and shiny” phase. 2005-11-01 9:09 pm ValiantSoul NOOOOOOO Oh well I’ve got lots of Beastie paraphernalia still 2005-11-01 9:11 pm Joe User I’m disappointed. It lacks personality, it looks like a face without eyes, nose and mouth… 2005-11-01 9:13 pm … all of the time. And I’m definintely unsatisfied. The logo doesn’t resemble much of anything, so it is not going to stick in my mind. Yes, yes. I know that it alludes to beastie’s head. But it is far too abstract for my mind to make that reverse association. 2005-11-01 9:22 pm Esaltato Ok it’s not a ball; but it’s very similar nonetheless. For anyone who might be wondering, this is the logo of an italian singer, and it has been his previous band’s logo from early nineties to around 2000. http://images.google.it/images?q=cornucuore Edited 2005-11-01 21:23 2005-11-01 9:30 pm I would like to see the work of the runner-ups to this logo contest! 2005-11-01 9:37 pm Miichael when i first saw it.. reminded me too much of an all red firefox icon with devil horns *shrug* 2005-11-01 9:52 pm Lazarus Yuck! Ugly new logo to go with thier ugly new web site (well, the web site isn’t *that* bad)! At least their software doesn’t suck =D </cankyoldmansramblings> 2005-11-02 2:27 am agreet with you. new web site sucks!!! new logo stinks… is this where freebsd is heading to??? 2005-11-01 10:13 pm It looks like a tomato with horns. 2005-11-01 10:19 pm …You’re next! 2005-11-01 10:19 pm A30Guy It does look a bit like a randy bowling ball! 2005-11-01 10:20 pm jaboua It’s a good logo, congrats designer, but I don’t think this is it for freebsd. I would rather have some logo with beastie in it, as mentioned! 2005-11-01 10:20 pm jaboua It’s a good logo, congrats designer, but I don’t think this is it for freebsd. I would rather have some logo with beastie in it, as mentioned! However, this is something which would fit on a KDE menu more than entire beastie. 2005-11-02 12:02 am jziegler The head and horns of Beastie are in the logo. How much more do you want? 2005-11-02 8:18 pm jaboua The face 2005-11-01 10:26 pm natefrogg very bland and boring, a circle with 2 cones…*yawn* 2005-11-01 11:31 pm Adam A Its too glossy, and I use KDE. However, the ball and the horns represents the daemon nicely, but if it wasn’t so glossy I would consider it a job well done. 2005-11-01 11:45 pm “Its too glossy, and I use KDE. ” Lol 2005-11-02 12:04 am I love it! I love it! I want one of those t-shirts 2005-11-02 12:07 am Think that it looks good. Well done. From a branding perspective, it can go more places than Beastie. Beastie is, after all al MASCOT. This is a LOGO. 2005-11-02 12:08 am this is he mandrake effect. it looks like a toy. an immature product. the old logo and the current website looks solid and professional. this new logo makes it look like a gimmiky toy not to be trusted or used on production systems. 2005-11-02 12:22 am Personally I dont see anything wrong with the current FreeBSD “Beastie”. I find it very interesting that the winning design was chosen as a result of 62 votes, out of 181. I wonder why FreeBSD allowed such a small electorate to determine such an important issue? I don’t how many FreeBSD users there are in the world, but perhaps a more representative selection process would have been “better”? 2005-11-02 12:26 am this is stupid and dumb, their website looks fine the way it is… the lil guy is funny and cute. this is really dumb. the new logo really sucks 2005-11-02 12:28 am Looks like Beastie hatching from an egg. 2005-11-02 1:46 am Mac did the glass thing. Now everybody wants to do the glass thing. Let Mac have the glass thing. That’s the only thing Mac has. Oh, and ipods. They can have them too. Unfortunately, the beastie puts off religious nut jobs. So I understand that they needed to either replace the logo or try to to spook anyone out with the logo. The best logo is debian, even though noone knows what it means. Hopefully they have some other variations of logos available. Don’t they know anything about screen printing? Red on red? Come on. I’m very disappointed. I agree with the previous posting saying it makes the OS seem cheap. 2005-11-02 1:47 am wakeupneo ..but personally, I prefer my submitted design….well, I’m probably a little biased Is it possible to look at the other finalists? Anyone know of a page? 2005-11-02 2:09 am Chezz I really like this logo. It’s clean and sexy. 2005-11-02 2:24 am it’s so bad. it should not be used to present freebsd. or does this new logo actually reflect the direction of future development/market strategy for freebsd??? again, very very disappointed. 2005-11-02 5:03 am I first looked at it for awhile and then I figured it out. It is a red cows udder. Yah, that’s it, right? 2005-11-02 7:04 am stormloss It’s horny just like me. very cool 2005-11-02 7:04 am I like the beastie better.This new logo looks like a virus. 2005-11-02 7:44 am Well read all the comments and 60 something in people can still not see the difference from a logo and a mascot. I think the new logo and great and as ever I love beastie as the mascot Get a clue before posting people. LOL 2005-11-02 8:47 am What says a mascot can’t be part of a logo? Maybe you should have a look at this: http://www.michelin.com/portail/home/home.jsp Now, who should get a clue, brainiac? And btw, I agree with the majority; This lame attempt at logo really sucks. “iBall with cones poised as horns” Seriously, WTF? 2005-11-02 7:59 am This one looks awful, like bubbly childrens’ stuff. What was wrong with the old one anyway?? 2005-11-02 10:04 am digg.com is so much better than this site 2005-11-02 11:47 am Chreo Please people get this into your heads. THERE WAS NOT AN “OLD” LOGO. There is a mascot and his hame is Beastie and he shall reign over the animal kingdom of mascots ;D In short, this is the FIRST and ONLY logo the freebsd project has ever had! As such it is very nice as it also gives the nod to the mascot. Beastie will remain. I’m honestly surprised about the amount of people that apparently is illiterate and unable to read properly. 2005-11-02 11:59 am wakeupneo “I’m honestly surprised about the amount of people that apparently is[/i] illiterate and unable to read properly.” Hmm…something about “glass houses” comes to mind 2005-11-02 1:48 pm Who cares of the logo or mascot! Seriously, the only thing that turns me on (besides attractive women), is FreeBSD itself. Not the mascot or the logo! (I’m still wondering how a pair of cones and a sphere can be considered sexy…Reminds me of Madonna and her “missile cones” outfit!). 2005-11-02 2:58 pm So different opinions. I, as for participant of the contest, think that community had to make an open election of the new logo. And to make more ads for this event to attact attention of more people and more designers. Thanks, Anton Gural 2005-11-02 3:49 pm I could weave better with my anus and a pair of chopsticks They should’ve just used beastie’s face rather than something which looks like it’s part of a Pokemon breakfast cereal product. 2005-11-02 4:27 pm This logo will not affect FreeBSD’s power to serve in any way so stop the CRYing. Thank you. 2005-11-02 4:28 pm Too bad . I love the red daemon…. 2005-11-02 4:34 pm atici The claim that FreeBSD did not originally have a logo is simply ridiculous. It is the mascot vs. logo posts which have no clue. Why do you think people showed such a uniform reaction to this new so-called logo on this thread? Because FreeBSD has always had a logo with the beastie mascot in it. Even if it has not officially been called so, it was there and was far smarter snd cooler looking than this new travesty of a logo. 2005-11-02 4:39 pm I like alot the new logo and the new web. This change was needed. 2005-11-02 5:23 pm Buck http://www.tokyoplastic.com/ (the ‘opera dude’ on the front page) also featured here http://www.tokyoplastic.com/musicbox.html Almost just as combustible! 2005-11-02 5:56 pm mramirez I remember the contest annoucement some time ago, and If my memory doesn’t fail, there were 2 reasons for a new logo. The “Bestie” logo and “pet” was a comic, and wasn’t considered enough “serious”. FreeBSD community intended to promote FreeBSD in companies and the corporate world (means “jobs” for you “hackers” !!!), not just “Geeks” and universities. This logo (“Bestie”) was inspired in the “daemons”, resident programs in *nix, similar to the windoze services. (ok, ok, you *BSD guys, “daemons” are not “demons” !!!) In marketing research, in order to promote a product or service, it is suggested not to use religion related concepts because there can be “conflicts” or hurt personal beliefs of the people to which is intended to sell the product. Even that the “litle devil”, I mean “daemon”, may look innocent, some people may think not. Personally speaking, I believe the new logo DIDN’T FULLFILL that 2 requirements. It’s not enough interesting for the “corporte world”, and still is a “little devil”, I mean a “little daemon”, in 3D and stylized… I saw the annoucement some time ago, I was thinking in participate, and forgot, due to workload 🙁 Never tried FreeBSD, maybe I should… 😉 What do you think ? mramirez (a.t.) star (m.i.n.u.s.) dev (d.o.t.) com 2005-11-09 8:38 am Ok.. The term daemon came from demon. In the very early UNIX days they called the background “helper” processes demons. This article eplains it a little bit (http://dictionary.reference.com/search?q=daemon). Why is FreeBSD’s mascot a little demon looking guy? Because he represents a daemon and his pitch-fork represents process forking. This has been discussed too many times. It is not evil in any way, shape or form. Beastie lives! Now, as for that colorful little butterfly, that is pure evil! Beastie and Tux will take care of that. 2005-11-02 6:24 pm krispo Creating this logo, I did it how i like. I like beastie (buy the way, there were no beastie images in in finalists works). I just want to help the FreeBSd community. Wait a year, and you will see, that people likes this logo. This fun and candystyled logo Even nerds. I have plans to make whole new look to all freebsd related ideas. All materials are coming soon at http://freebsdlogo.org Thanks, anton_gural (at) freebsdlogo (dot) org 2005-11-03 12:57 am tyuu I cutting logo. http://blog.tyuu.com/?eid=228420 2005-11-04 1:53 pm i guess a retail box will now blend in nicely next to something like mandrake n suse or whatever other distro. Personaly I would have just gone with the text in that font and kept the “nubby ball” out. The name in that typesetting is just fine. It’s identifiable enough on its own. Beastie, AS THE MASCOT, will always be around of course, but replacing it on the wesite with the nubby ball…eeeesh. If you trying to market it as yet another windows replacement… well, I dont want to go off on a rant.