Silicon Valley’s favorite mantra goes “Fail often, fail fast.” It captures the tech industry’s long history of dismantled startups, lost jobs, demoralization, and bankruptcy. One casualty was General Magic, an offshoot of Apple that strove to develop the next level in personal computing: a handheld computer. At the time they considered the project an advanced PDA, but today we’d recognize it as a smartphone. Before the iPhone, General Magic created the operating system for the Sony Magic Link in 1994. Sandy Kerruish and Matt Maude’s new documentary General Magic details the colossal failure that ensued.
Apple, Microsoft, General Magic, and Palm were all working on PDAs at the time. Only one of them succeeded.