You thought Google would escape my ire today, didn’t you?
A coalition of attorneys general representing 50 US states and territories today announced a long-awaited joint probe into antitrust complaints against one of the biggest tech companies in the world, Google.
The office of Texas Attorney General Ken Paxton is spearheading the bipartisan investigation, which is beginning with the search and digital advertising markets. Google “dominates all aspects of advertising on the Internet and searching on the Internet,” Paxton told reporters during a press conference.
Is anybody surprised by this? Google’s dominance in search is bad enough as it is, but the company’s real monopolistic power comes not from search, but from its more nebulous online advertising business. It’s not nearly as sexy as App Store manipulation or bundling Internet Explorer with Windows, but it’s just as potentially detrimental to the overall market as they are.
“It’s not nearly as sexy as App Store manipulation or bundling Internet Explorer with Windows, but it’s just as potentially detrimental to the overall market as they are.’
In what way? Let’s be perfectly honest here. The “Market “you’re talking about here has been leeching off Google for years now, in fact one can say they’ve been doing it ever since Google introduced their search engine and Youtube.
If Google had some sort of contract (paid) with people to prove some kind of search and digital advertising service to them there might a point to be made here, but if they’re basically leeching off Google’s search engine for their advertising revenue and other things (which most of them are) then they’re pretty much SOL.