When Apple unveiled major privacy upgrades at the WWDC 2020 for its iOS14, a battle royale broke out between the tech giant and Facebook. The social media giant claimed user data was critical to its ability to serve relevant ads and that Apple’s policies would stymie small business.
As the world now grapples with Facebook’s privacy changes that require users to compulsorily share their Whatsapp data with the social media platform, Apple’s privacy labels update all but confirms what we always knew. That, data collected by Whatsapp and Facebook Messenger is far in excess of what its competitors do.
Apple’s privacy labels are a great idea, and despite Google being a data-hungry company, I wouldn’t be surprised if they make their way to Android soon, too. I love how they make the contrast between various applications to incredible stark and clear.
Good move by Apple.