When Apple unveiled major privacy upgrades at the WWDC 2020 for its iOS14, a battle royale broke out between the tech giant and Facebook. The social media giant claimed user data was critical to its ability to serve relevant ads and that Apple’s policies would stymie small business.
As the world now grapples with Facebook’s privacy changes that require users to compulsorily share their Whatsapp data with the social media platform, Apple’s privacy labels update all but confirms what we always knew. That, data collected by Whatsapp and Facebook Messenger is far in excess of what its competitors do.
Apple’s privacy labels are a great idea, and despite Google being a data-hungry company, I wouldn’t be surprised if they make their way to Android soon, too. I love how they make the contrast between various applications to incredible stark and clear.
Good move by Apple.
If anyone finds the linked copy as completely unreadable, the original 9to5mac source is (slightly) more readable and they also provide the list as itemized text…
Obviously facebook deserves a lot of criticism over it’s privacy policies and this does a good job of highlighting that. But it would be interesting to add the totality of google and apple’s collection practices to this analysis for comparison’s sake. The comparison to “imessage” may be somewhat misleading because obviously apple does track a lot more about users even though it hasn’t been itemized under the imessage application itself.