Apple, Google, Facebook and other tech companies may be forced into finding a solution that allows users to connect across the various messaging platforms. Currently, each service has its own way of handling communication that is not compatible with others, placing a burden upon the user when there is a need to reach someone using a different platform or service.
A universal communication method would benefit the end-user, whether using an iPhone or Android phone, with Facebook, iMessage, or other social media apps. A cross-platform solution works against the existing model that social media and tech companies have accepted as standard, keeping their customers or users circling back to the same company rather than moving between different services. It’s the same reason for members’ rewards cards at grocery stores and punch cards for a free sandwich at the deli. Keeping the existing customer is much easier than recruiting a new one.
This is such an obvious and popular requirement, I’m baffled it’s taking governments around the world this long to get to implementing it. So much of our communication infrastructure is owned by 3-4 giant technology companies, all incompatible with each other, with absolutely zero control over what happens to your messages and your data. Forcing them to be interoperable – preferably via forcing the publication of open APIs third party developers can tap into – is not only the bare minimum we should expect from our online communication channels, it’s probably also a highly popular requirement that would simplify the the lives of people all across the European Union, where different countries favour different messaging protocols.
How could anybody without a financial stake in Apple, Google, or Facebook be against this?
Of course, the very, very sour note here is that at the same time, the European Commission is also toying with the idea of weakening or outright eliminating end-to-end encryption in messaging applications, so it might well turn out to be all for naught.