App Store Optimization is, for most people, synonymous with Apple’s App Store and Google’s Play Store. After all, they contribute to 90% of the total available apps in the market. But they’re not the only ones out there. These alternative app stores seem to lurk in the shadows but each of them has its slew of users. With the looming DMA and Open Markets Acts that aim to open the app markets to third-party stores, their time to shine may be just around the corner. Are they worth looking into? We’re investigating the topic.
I’m actually quite surprised by these numbers. Of course, China has a whole slew of China-only application stores that are incredibly popular, but even outside of China, there’s quite a few application stores that seem to have found their niche, and doing well. If you’re a developer of certain applications, it might be worth it to check some of these more specialised application stores.
And with the EU on the brink of cracking Apple’s stranglehold on iOS applications, we’re going to see an explosion of tailored application stores,