Apple’s RealityOS for rumored headset appears in trademark application

RealityOS — the name Apple is reportedly using for the operating system running on its rumored virtual and augmented reality headset — has appeared in a trademark filing spotted by Parker Ortolani. Bloomberg News was first to report the “reality operating system” branding back in 2017, and references to the name have appeared in Apple’s software.

The trademark application hasn’t officially been filed by Apple, but it’s common practice for large companies to apply for trademarks under one-off company names — like Realityo Systems LLC, in this case — in the state of Delaware for the sole purpose of maintaining anonymity.

Never bet against Apple, but I just have a hard time seeing a very big consumer market for virtual reality headsets. It feels like far too many people still get nausea and headaches from using these things, and save for a relatively small number of games, I simply don’t understand what anyone at home would use it for. Of course, in professional settings, VR could have a huge impact.

Augmented reality, on the other hand, seems like a much more widely applicable technology that also happens to be further away than even decent VR. Still, the problem of convincing people who otherwise would not wear glasses to, in fact, wear glasses every day seems like a steep hill to climb.


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