Apple currently brings in roughly $4 billion from advertising and is forecasted to bring in as much as $30 billion by 2026. While these amounts are an order of magnitude smaller than the $210 billion Google made from its ad services, they represent a change in philosophy for Apple, which only earned around $300 million for ads in 2017.
This new emphasis on advertising also undermines Apple’s claims about privacy with its App Tracking Transparency (ATT) feature and its “Privacy. That’s iPhone” ad campaign. In fact, it appears ATT may have been more about blocking competitors than protecting user privacy. Since Apple introduced ATT, its ad revenue has skyrocketed, leading German regulators to investigate Apple to see if it’s abusing its power.
Apple has one of the most valuable repositories of credit card information and user behaviour data in the world, and after years of sanctimonious lying about how much they care about privacy, all bets are off now. iOs is already infested with ads, and it’s only going to get worse.
It’s not like you’re going to switch platforms anyway at this point.