“Back in the mid-nineties, Apple was a company without focus. After the explosive growth of the Macintosh in the late eighties, Apple was flush with cash, but had little strategy to guide its investments. As a result, products like eWorld were developed while Apple’s core products languished. Meant as a substitute to the very expensive AppleLink online service, eWorld was based on the AOL network, and presented a friendly face to several proprietary online services and limited internet connectivity. eWorld failed to gain much of a foothold in the market, and was quietly discontinued in 1996 (only months before CEO Michael Spindler, was ousted).”
Apple’s Folly: the eWorld Online Service
Submitted by Saad 2006-09-15 Apple 9 Comments
I remember using it, I grant you it was expensive, but it was simple and did what it said on the tin
And it was cool if you were a Macuser. Lots of easy support options, and no busy signals unlike AOL at the time.
Well, it was easier to cancel than AOL. “‘poof’ and it went away!” (I jest, I am a mac user, but that video is good fun)
It was a playful place, as the article said, and it was a lot of fun. Because of the low membership, you knew almost everyone in the “circles” you hung around in. I had a Newton and NewtonMail worked wonderfully. The article is also right – so many remember it with tremendous fondness and nostalgia.
eWorld was awesome! I had Prodigy at the time and both were great.