Apple’s Folly: the eWorld Online Service

“Back in the mid-nineties, Apple was a company without focus. After the explosive growth of the Macintosh in the late eighties, Apple was flush with cash, but had little strategy to guide its investments. As a result, products like eWorld were developed while Apple’s core products languished. Meant as a substitute to the very expensive AppleLink online service, eWorld was based on the AOL network, and presented a friendly face to several proprietary online services and limited internet connectivity. eWorld failed to gain much of a foothold in the market, and was quietly discontinued in 1996 (only months before CEO Michael Spindler, was ousted).”


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